Anshuman JoshiThis article contains information regarding the organisations enjoying a strong branding presence across AS Monaco’s physical and digital assets as their sponsors for the 2022/23 season.
MAJOR PARTNERS
eToro
AS Monaco first signed a deal with Israeli social trading and multi-asset brokerage company eToro in August 2020. Less than a year later, in June 2021, the two parties expanded their partnership to also include front-of-matchday-shirt sponsorship starting with the 2021/22 season.
Replacing FEDCOM on the front of AS Monaco’s matchday shirts, this deal marks eToro’s first-ever front-of-shirt sponsorship. FEDCOM retained the front-of-matchday-shirt sponsorship for AS Monaco’s European matches last season.
eToro is now listed on the club website as one of their Major Partners.
Kappa
Turin-based Italian sportswear brand Kappa joined forces with AS Monaco in 2019, after the French team’s deal with Nike concluded. Kappa became the official equipment partner of Monaco and signed a six-year deal.
PREMIUM PARTNERS
Vbet
Vbet is a sports betting company that has been operating in the French market since 2019. The company allows its users to bet on various sports through its online platform.
The partnership between Vbet and Monaco began in 2020 and has continued since. Vbet finds its logo on the team’s Ligue 1 matchday shorts.
FEDCOM
The Russian sulphur and fertiliser specialist has been a partner of the club for over 25 years and has served as their principal front-of-matchday-shirt sponsor since the 2001/02 season.
In June 2021, as the club announced eToro as their new front-of-matchday-shirt sponsor for league matches, they also named FEDCOM as a Legacy Partner, with the company retaining its front-of-shirt sponsorship rights for AS Monaco’s European matches at the time.
FEDCOM’s logo still features on the Monégasque team’s shirt during league matches – on the back of the shirt, above the player’s name.
Triangle Intérim
The French recruitment and HR solutions provider is also listed as a Premium Partner of AS Monaco for the 2022/23 season. The relationship between the two parties began in the 2013/14 season.
OFFICIAL PARTNERS
Sokin
Sokin is a global currency account provider and allows unlimited payments and transfers for a fixed monthly fee.
Sokin has been listed as one of the team’s Official Partners for the 2022/23 season. The company has also been listed as their Official Payments and FX Partner.
The deal between the two parties began in July 2021 and was agreed upon for a period of three years. The deal is currently set to conclude by the end of the 2023/24 season.
TheCorner.com
TheCorner.com specialises in selling various brands via its online platform. It signed a deal with AS Monaco to become an Official Partner of the club in August 2021 for a period of three years.
Socios.com
Cryptocurrency-based fan engagement platform Socios.com, which is powered by Gzira, Malta-based blockchain fintech provider Chiliz, is the Official Fan Token Partner of AS Monaco. The two parties entered into an agreement in November 2021, and as part of the agreement, Socios.com provides fan tokens ($ASM) to the AS Monaco fans and allows them to participate in club-related activities.
OFFICIAL SUPPLIERS
Purnell
The Geneva-headquartered Swiss luxury watchmaker has been an Official Supplier of AS Monaco since 2021. The deal sees Purnell serve the club as their Official Timekeeper until 2025.
UFL
UFL, an upcoming football simulation game developed and published by Strikerz Inc., signed a deal with AS Monaco in December 2021. The deal is set to run until the end of the 2023/24 season.
Cupra Nice-Mougins
Car dealership Cupra Nice-Mougins and AS Monaco signed a deal in July 2021, making the former the Official Car Supplier of the latter until the end of the 2022/23 season.
Zumub
Zumub is a multi-brand website with the largest list of healthy diet and sports nutrition products. It signed a deal with AS Monaco to become their Official Nutrition Partner in September 2021. As a part of the agreement, Monaco fans are entitled to discounts on the brand’s official website.
Capital Block
Capital Block, an agency working around sports NFTs, signed an agreement with AS Monaco in March 2022 to become their Official NFT Agency Partner.
As part of the deal, apart from the branding rights, Capital Block gets to advise the club on how to manage their digital assets.
REGIONAL PARTNERS
AYX
AYX, a sports entertainment platform, was signed up as the first-ever Regional Partner based in Asia in August 2021. The deal is currently set to run until the end of the 2022/23 season.
Premier Bet
The betting platform, via a multi-year deal, was announced as an Official Regional Betting Partner of AS Monaco in Africa in November 2021.
