Aston Martin Aramco F1 Team announce partnership with CELSIUS

Aston Martin Aramco Formula One Team have announced a partnership with energy drinks brand CELSIUS, which comes on board as an Official Team Partner and the Official Global Energy Drink Partner of the British outfit.

As per the multi-year agreement, the two will work together on “immersive” fan experiences and campaigns to bring fans closer to the team and sport. CELSIUS’ products will also be present at the Aston Martin garage throughout the F1 season during the race weekends.

Jefferson Slack, Managing Director Commercial, Aston Martin Aramco F1 Team, commented:

“At Aston Martin Aramco, we pride ourselves on how we interact with and engage our fans, with the aim of creating unique experiences that can’t be found anywhere else in the paddock. Our new partnership with CELSIUS provides an exciting opportunity to bring fresh energy to our I / AM programme, further connecting ambition, culture and community. Kicking off with our first co-hosted Run Club in Melbourne, throughout the season we will create several creative activations to bring the partnership to life and celebrate a movement of positive energy together.”

Kyle Watson, Chief Brand Officer of Celsius Holdings, Inc, added:

“Aston Martin Aramco’s passionate fan base makes for a synergistic partnership, kickstarting an exciting new era for CELSIUS in Formula One. With a shared drive to LIVE FIT, push boundaries and achieve excellence, we’re thrilled to activate the Aston Martin Aramco partnership on a global scale and further integrate CELSIUS at the intersection of culture and sport.”