Aston Martin teams up with Eight Sleep

British Formula One team Aston Martin has announced a new partnership with sleep technology company Eight Sleep, who will join the team as a partner for the upcoming Formula One 2026 season. The deal will see Eight Sleep work towards improving driver and team performance and they will provide the team with their sleep technology, the Pod, which will help optimise recovery through temperature regulation and continuous physiological tracking. Eight Sleep will have their logo present on the side of the nose of the Aston Martin race car, on the  driver balaclavas, on the cooling vests and on the handheld cooling fans in the garage.

Jefferson Slack, Managing Director – Commercial and Marketing, Aston Martin Aramco Formula One Team, commented,

“In Formula One, performance is the result of marginal gains accumulated over an entire season. Sleep is a critical performance input, and Eight Sleep’s AI-powered sleep technology allows us to optimise recovery in a way that static solutions cannot. Their approach will give our drivers and team a real edge, and we’re excited to partner as we continue to raise the bar for performance.”

Matteo Franceschetti, CEO and Co-Founder, Eight Sleep, added,

“Aston Martin Aramco represents a new standard in how teams think about performance. From world-class engineering to the relentless pursuit of marginal gains, this is an organisation that understands that results are shaped by what happens long before the lights go out on race day. At Eight Sleep, we have built the most advanced sleep technology in the world for athletes and high performers. By combining AI, real-time physiology, and one of the largest sleep datasets in existence, we help turn recovery into a competitive advantage. We are proud to support Aston Martin Aramco this season as they push performance to its limits.”