Aston Martin Aramco F1 Team partner with Eight Sleep

Aston Martin Aramco Formula One Team have announced a partnership with Eight Sleep, a sleep technology company, bringing it on board as an official partner for the upcoming Formula One season.

The deal will see Eight Sleep work towards improving driver and team performance, providing the team with its sleep device, the Pod, to help optimise recovery through temperature regulation and continuous physiological tracking.

Additionally, the Eight Sleep logo will be present on the side of the nose of the Aston Martin race car, on the driver balaclavas, on the cooling vests, and on the handheld cooling fans in the garage.

Jefferson Slack, Managing Director – Commercial and Marketing, Aston Martin Aramco Formula One Team, commented:

“In Formula One, performance is the result of marginal gains accumulated over an entire season. Sleep is a critical performance input, and Eight Sleep’s AI-powered sleep technology allows us to optimise recovery in a way that static solutions cannot. Their approach will give our drivers and team a real edge, and we’re excited to partner as we continue to raise the bar for performance.”

Matteo Franceschetti, CEO and Co-Founder, Eight Sleep, added:

“Aston Martin Aramco represents a new standard in how teams think about performance. From world-class engineering to the relentless pursuit of marginal gains, this is an organisation that understands that results are shaped by what happens long before the lights go out on race day. At Eight Sleep, we have built the most advanced sleep technology in the world for athletes and high performers. By combining AI, real-time physiology, and one of the largest sleep datasets in existence, we help turn recovery into a competitive advantage. We are proud to support Aston Martin Aramco this season as they push performance to its limits.”