Chennai Super Kings and Gujarat Titans renew Equitas SFB partnership

Indian Premier League (IPL) franchises Chennai Super Kings (CSK) and Gujarat Titans (GT) have renewed their respective partnerships with Equitas Small Finance Bank.

The Chennai-based bank will thus remain the two teams’ Official Banking Partner for the 2026 IPL season.

With CSK, Equitas SFB’s partnership enters its seventh year, while this IPL season marks the fourth year of the bank’s association with GT.

The renewed partnerships will see Equitas SFB work on a campaign titled “Bank Like a Champion”, which will entail team-linked activations and brand communication throughout the season. Through the partnerships, the bank aims to showcase its savings and fixed deposit offerings, as well as its assisted home banking services.

The Chennai Super Kings are five-time winners of the IPL, while the Gujarat Titans won the IPL in their very first season in the competition in 2022

Vignesh Murali, Chief Marketing officer and business head – Banker on Wheels, Equitas Small Finance Bank, commented:

“As our home team, CSK helps us deepen our connection in Chennai, while our association with GT strengthens our footprint in Gujarat, a market known for its financial acumen. This year, we continue to highlight our rewarding banking offerings, including high interest Savings Accounts (6% for balances from INR 5 lakh to INR 50 lakh) and Fixed Deposits with Senior Citizen rates up to 8%. Alongside these, our popular Equitas Express Service brings expert premium banking service right to the customer’s doorstep.”