Aston Martin teams up with Glenfiddich

Multi-year deal signed

British Formula One team Aston Martin has announced a new multi-year global partnership with single malt Scotch whisky brand Glenfiddich. The partnership will kick off from the Las Vegas Grand Prix 2024 and both will work on various fan engagement activities through unique experiences and stories. To celebrate the partnership Glenfiddich will be having a unique Glenfiddich 1959 liquid bottled into a commemorative single bottle.

Lawrence Stroll, Executive Chairman, Aston Martin Aramco Formula One Team, commented,

“At the Aston Martin Aramco Formula One Team, we continuously push boundaries to set new standards, and Glenfiddich embodies that same spirit of perfection and innovation. The Las Vegas Grand Prix is the perfect stage to debut our partnership, and we’re excited to offer fans an unforgettable experience that transcends the racetrack and whisky world alike.”

Søren Hagh, CEO, William Grant & Sons, said,

“This partnership between Glenfiddich and the Aston Martin Aramco Formula One Team is rooted in a shared passion for excellence and innovation. Glenfiddich’s whisky-making heritage meets Aston Martin’s iconic presence in motorsport, creating a timeless yet forward-thinking partnership. Together, we’re inspiring a global audience, inviting them to experience a legacy built on dedication and mastery.”

Brian Kinsman, Malt Master, Glenfiddich, added,

“The synergy between Glenfiddich® and the Aston Martin Aramco Formula One Team allows us to innovate in exciting ways. This rare 1959 bottling captures our shared commitment to excellence and passion, with each detail refined to reflect Glenfiddich’s signature intensity balanced with Aston Martin’s bold spirit.”