Aditya ChaudhuriAfter making their debut in the 1959 season, Aston Martin endured two pointless seasons in 1959 and 1960. The team left the sport following the 1960 season.
In January 2020, Racing Point owner Lawrence Stroll bought a 16.7% stake in Aston Martin and rebranded the Racing Point team into Aston Martin. Following their return to the sport in 2021, the Silverstone-based team scored their first-ever podium at the 2021 Azerbaijan Grand Prix, where Sebastian Vettel finished second.
Here are the F1 team’s sponsors going into the 2023 season.
Also Read – Formula One Sponsors
Title Partner
Cognizant
Aston Martin announced their return to Formula One with a landmark sponsorship deal with IT firm Cognizant. The pair joined hands together in January 2021, which saw Cognizant join as the title sponsor of the team.
As per the deal, Cognizant also offers its IT services to help the team with computing and software solutions in a digital transformation role.
In October 2023, Cognizant and Aston Martin renewed their partnership, which saw the US technology firm become the team’s Global Technology Services Partner. Cognizant, as per the new deal, works towards optimising operational efficiency along with continuing to support various Aston Martin initiatives and work towards joint sustainability.
Strategic Partner
Aramco
In February 2022, Aston Martin inked a long-term deal with Aramco, which saw the team renamed to Aston Martin Aramco Cognizant Formula One Team.
The partnership will see both parties work towards developing high-performance sustainable fuels, advanced lubricants, highly efficient internal combustion engines and the deployment of non-metallic materials in vehicles.
Global Partners
Peroni
In February 2021, Super Premium alcohol-free beer brand Peroni Libera 0.0% signed a long-term partnership agreement with the British racing team. Peroni provides its alcohol-free product to global audiences and also has it served at the events across the Formula One calendar each season. The partnership also sees the Peroni Libera 0.0% logo on the Aston Martin race car and race-suits of the drivers.
Crypto.com
In March 2021, Aston Martin announced a multi-year partnership with global cryptocurrency platform Crypto.com. The deal sees the Crypto.com logo feature on the Aston Martin car, with the firm working towards curating exclusive fan experiences for the supporters of the British team and traders as well.
JCB
The British manufacturer of equipment for construction, agriculture, and waste handling, and demolition has been a sponsor of the team since 2019, since their Racing Point days.
JCB renewed its partnership with the team after they were rebranded as Aston Martin in 2021, with the deal seeing the JCB logo present on the F1 team’s cars.
SentinelOne
Cyber security specialist SentinelOne signed a multi-year partnership with Aston Martin Formula One team in February 2021. The deal saw SentinelOne expand its partnership with Aston Martin; SentinelOne earlier was a partner of the Aston Martin company.
The current deal sees SentinelOne provide cyber security protection to the Formula One team using its Singularity XDR platform.
Juniper Networks
Network provider Juniper Networks was announced as a partner of Aston Martin in December 2021. The deal sees Juniper Network serve the team as their Official Networking Equipment Vendor and provide them with a network platform at their headquarters. The Juniper logo also appears on the Aston Martin race car halo.
NetApp
In March 2021, Aston Martin signed a multi-year partnership with cloud software and data management firm Netapp.
Netapp provides Aston Martin with data that helps the team with strategic decisions, gauging performance and making refinements to the car. Netapp also provides data security in full compliance with the team’s intellectual property.
EPOS
In June 2021, audio and video solutions company EPOS signed a deal with Aston Martin. The deal will see EPOS provide the Aston Martin Esports team with a range of products from its gaming portfolio.
Girard-Perregaux
Swiss watchmaker Girard-Perregaux was announced as the Official Timekeeper of the team in February 2021.
The deal puts the Girard-Perregaux branding present on the Aston Martin race car. The two parties also collaborated to launch the Laureato Chronograph Aston Martin Edition, an exclusive edition during the 2021 Bahrain Grand Prix.
Socios.com
In May 2021, Aston Martin—along with Alfa Romeo—became one of the first Formula One teams to launch their own Fan Tokens on fan engagement and rewards platform Socios.com.
Pirelli
Italian tyre manufacturer Pirelli is the Official Tyre Supplier of the Aston Martin team given its deal with Formula One.
Bombardier
Canadian business jets manufacturer Bombardier signed a partnership agreement with Aston Martin in March 2021. The partnership sees Aston Martin collaborate on custom design services for Bombardier business jets.
TikTok
Short-form social video platform TikTok joined the Aston Martin team as their Official Creator Partner in July 2021. The partnership sees Aston Martin work with TikTok’s in-house creatives and the platform’s community to explore engagement opportunities, including exclusive social output on the team’s own TikTok account.
TikTok also works on various social media campaigns with behind-the-scenes content featuring team personnel — from drivers and engineers to the chefs.
The partnership was further extended in July 2023.
XP
In November 2022, ahead of the Brazilian Grand Prix, Aston Martin roped in Brazilian investment management firm XP as their Official Global Financial Services Partner. The partnership allows XP to use the platform to reach out to wider audiences, while the XP branding is present on the top-chassis and rear-wing endplates of the Aston Martin race car and also on the team kit and overalls of the race and test drivers of Aston Martin from the 2023 season onwards.
Porto Seguro
Ahead of the 2022 season finale in Abu Dhabi, Aston Martin announced Brazilian insurance firm Porto Seguro as an Official Team Partner. The partnership kicked off from the 2022 Abu Dhabi Grand Prix and sees the Porto Seguro branding present on the front wing end plates of the Aston Martin race car.
BOSS
Aston Martin announced global fashion brand BOSS as the team’s Official Fashion Partner in June 2022. The partnership sees BOSS design and develop formal wear for the Aston Martin drivers and also travel wear for the entire team. The partnership sees BOSS branding visible on the Aston Martin race car.
Citi
Aston Martin roped in Citi Private Bank as a Team Partner in February 2023. The partnership is an extension of the bank’s long-standing partnership with Aston Martin driver Fernando Alonso. The deal also puts the Citi branding on the halo of the Aston Martin race cars.
AvaTrade
Aston Martin roped in online broker AvaTrade as their Official Trading Partner in February 2023. The partnership sees the AvaTrade logo present on the Aston Martin race car and on various team assets.
Globe-Trotter
Globe-Trotter was announced as the Global Luxury Luggage Partner of the team in February 2023, following a long-term partnership agreement.
Velocity Black
Velocity Black was announced as Aston Martin’s Official Luxury Lifestyle Partner in March 2023. The partnership sees Velocity Black members gain access to the squad and the drivers along with VIP tickets to the Grand Prix and special events, whilst the Velocity Black logo is present on the nose-cone of the Aston Martin race car.
SAUDIA
SAUDIA, the national flag carrier of the Kingdom of Saudi Arabia, was announced as the Official Global Airline Partner of the team in March 2023. The partnership also saw SAUDIA launch a global fan competition, giving fans a chance to win exclusive AMF1 experiences during Grand Prix weekends.
Banco Master
Aston Martin roped in investment and merchant bank Banco Master as their Official Brazilian Banking Partner in May 2023.
The agreement puts the Banco Master logo on the rear wing endplates of the Aston Martin race car.
Wolfgang Puck
In May 2023, Aston Martin announced a Global Partnership with chef Wolfgang Puck. The partnership sees Puck and his team create signature dishes for the guests attending the races, with Puck’s logo also present on the Aston Martin race car for the Grands Prix located near Puck’s restaurants worldwide.
Valvoline Global
Valvoline joined the team as their Official Lubricant Partner in July 2023, ahead of the British Grand Prix. The team ran a special livery for the 2023 British Grand Prix and had the Valvoline branding present on their car for the rest of the season.
As per the deal, Valvoline also provides the team with its products to enhance the team’s performance.
ServiceNow
Digital workflow firm ServiceNow was brought in as the Official Intelligent Platform Partner of the team in November 2023.
The deal puts the ServiceNow branding on the Aston Martin race car, with the team also integrating ServiceNow’s tech solutions across their digital infrastructure.
Official Suppliers
Oakley
In March 2021, global eyewear brand Oakley was announced as an Official Partner of the Aston Martin team. The multi-year technical supply partnership sees both Aston Martin drivers endorse Oakley eyewear off track.
OGIO
Global gear bag design and manufacturing firm OGIO signed a multi-year deal with the British racing team in April 2021. The deal sees OGIO serve the F1 team as their Official Team Luggage Supplier.
ebb3
High-performance computing headquartered digital workspace management and VDI solutions provider ebb3 was announced as an official partner of the team in 2021.
Aston Martin uses ebb3’s technologies such as Cisco’s HyperFlex Infrastructure to deliver data-intensive and high-performance applications safely.
Pelmark
British clothing brand Pelmark has been a long-time partner of the Aston Martin brand. Upon the return of the brand to Formula One, both parties expanded their partnership which saw Pelmark provide the F1 team with lifestyle accessories and apparel for off-track duties.
Alpinestars
One of the world’s premier performance motorsport protection, apparel and footwear company, Alpinestars is an Official Supplier of the Aston Martin team.
Alpinestars provides the team with race suits, boots, gloves and technical underwear, all of which are designed not only to provide the ultimate safety but also optimised performance.
stichd
PUMA Group’s stichd brand was announced as Aston Martin’s Official Merchandise Partner in June 2023.
The partnership sees stichd gain access to exclusive rights to design, produce and distribute Aston Martin-themed fanwear apparel. stichd also serves as the team’s Official E-commerce Partner and has the rights for global distribution to sell Aston Martin-branded apparel and accessories across online and offline platforms.
Pedal Mafia
Australian sports apparel brand Pedal Mafia joined as Aston Martin’s Official Cycling Apparel Partner in October 2023. The deal sees Pedal Mafia provide the team with their performance apparel range.
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