Aston Martin ink deal with stichd

Aston Martin Aramco Cognizant F1 Team have roped in PUMA Group’s brand stichd as their Official Merchandise Partner.

stichd will join the team from 2024 and gain exclusive rights to design, produce and distribute Aston Martin fanwear apparel. It will also serve as Aston Martin’s Official E-commerce Partner and gain global distribution rights to sell Aston Martin-branded apparel and accessories across online and offline platforms. 

Jefferson Slack, AMF1 Team Managing Director, Commercial and Marketing, commented:

“We really feel the passion and intensity of our fans. This year, we’ve witnessed huge growth in our audience – particularly as the team’s on-track performances have improved. A lot of what we do as a team is directed towards surprising and delighting our fanbase. Partnering with stichd to make official fan wear available to everyone is a fantastic opportunity, and we look forward to working closely with them on next year’s first collection.“

Nina Nix, CEO of stichd, added:

“We are beyond excited to join forces with the AMF1 Team. As F1 and Aston Martin continue to grow their momentum, we are ready to translate this passion into fashion-forward apparel and accessories. And we really look forward to doing this with the AMF1 team.“