Aston Martin ink Velocity Black deal

British Formula One team Aston Martin have roped in Velocity Black as their Official Luxury Lifestyle Partner. Velocity Black is a digital members’ club and luxury concierge that harnesses cutting-edge technology and world-class experts to offer its members effortless access to unique tickets, events and lifestyle experiences.

The partnership will see Velocity Black members gain access to the Aston Martin squad along with VIP tickets to Grand Prix and special events. Velocity Black’s branding will also be present on the nosecone of the Aston Martin race car as part of the agreement.

Jefferson Slack, Managing Director Commercial & Marketing, AMF1, commented:

“At AMF1, we are always looking for unique ways to harness the prestige and desirability of our brand, and we are delighted to have partnered with Velocity Black to deliver a range of new and exciting ways of doing this. Through our partnership, Velocity Black members will receive unprecedented access at races, meet our drivers and enjoy our hospitality in the paddock. We are looking forward to meeting many Velocity Black members across what is set to be an intense and exciting championship season.“

Zia Yusuf, Velocity Black CEO, said:

“At Velocity Black we believe life is short, and that every second matters. Our members are high-performance people, and we help them live extraordinary lives. This ethos made AMF1 a kindred spirit and natural partner. Our review of last year made the tripling of member demand for F1 experiences impossible to ignore. We’re proud to be the Luxury Lifestyle Partner of the Aston Martin Aramco Cognizant Formula One™ Team. It means we can offer our members effortless access to the most extraordinary Formula One experiences in the world. In doing so, we will help forge memories between loved ones that will last a lifetime.“