Aston Martin Aramco F1 Team announce partnership with Krown Produce

Aston Martin Aramco Formula One Team (AMF1) have announced a multi-year partnership with Krown Produce, a Canadian supplier of fruits and vegetables.

The relationship between the two first began in 2024, with Krown’s endorsement of Aston Martin’s Canadian driver, Lance Stroll.

Krown’s logo is set to feature on the halos of the AMF1 race cars for the upcoming United States Grand Prix, scheduled to be held on October 19, 2025. Starting next year, its logo will feature on the trade plates of the two cars throughout the F1 season, while also continuing to feature on Stroll’s helmet.

On Krown Produce’s new role, Lance Stroll commented:

“It’s always been an honour to represent Krown Produce, so it’s great news that they will now be partnering with the team through an elevated relationship. We both share immense pride in our Canadian roots, so it’s super exciting they’ll be seen across the world on both cars from next season.”

L David Dubé CM, President & CEO of Concorde Group Corp and Krown Produce, added:

“Partnering with the Aston Martin Aramco Formula One Team?globally is an exciting step forward for Krown Produce. Like Formula One, we’re driven by precision, performance, passion and a commitment to excellence. We’re proud to see our brand alongside Lance and the team on the world stage, showcasing Canadian innovation and quality to a global audience and to our global supply base. This partnership celebrates our shared values both on and off the track.”