Aston Martin renews JCB partnership

British Formula One team Aston Martin have announced a new partnership renewal with British equipment manufacturer, JCB. The deal will see JCB continue on as a Global Partner of the team and will see JCB continue to support the team and collaborate to celebrate engineering excellence and drive innovation. Both Aston Martin and JCB have been partners since 2019.

Jefferson Slack, Managing Director – Commercial and Marketing, Aston Martin Aramco Formula One Team, said,

“Our partnership with JCB is built on shared values and a genuine belief in the power of British engineering. From becoming Aston Martin, to helping us construct our new campus and now supporting our ambitions for the future, JCB has been with us every step of the way. As we head into a new season, we’re proud to continue this journey together.”

Steve Fox, Managing Director, JCB Global Major Accounts, added,

“We are thrilled to be extending our partnership with the Aston Martin Aramco Formula One Team in JCB’s 80th anniversary year. It is a partnership which has stood the test of time and one which helps JCB generate business and cement relationships with key customers all over the world. We are excited at the prospect of building on the relationship we have enjoyed since 2019, in what will be an exhilarating period for Formula One.”