Aston Martin Aramco F1 Team (AMF1) have announced a partnership agreement with British daily newspaper Financial Times (FT).
The partnership will entail exclusive global activations jointly hosted by the British Formula One team and Financial Times with the aim of engaging FT‘s audience and offering “insights into the dynamic world of motorsport business”.
The Financial Times logo will also feature on the Aston Martin race car for the upcoming season, the AMR24.
Jefferson Slack, Managing Director — Commercial & Marketing, Aston Martin Aramco F1 Team, said:
“The Aston Martin Aramco Formula One Team is delighted to launch a new partnership with the Financial Times, a publication renowned for its authoritative coverage of global business and finance. Together, we’ll be working strategically to grow and strengthen our commercial reach, collaborating on exclusive activations throughout the year. The FT is a trusted source of business and financial information around the world and we welcome them to Aston Martin Aramco.“
Laura Milsted, Global Advertising Director, Financial Times, said:
“We are delighted to be partnering with Aston Martin Aramco Formula One® Team throughout the upcoming season. The brand synergies between Aston Martin Aramco and the FT are undeniable and we are excited to be able to bring these two organisations together for the first time. As our partnership develops, we’ll be able to bring first class thought leadership content, within exceptional settings to both of our commercial audiences.“
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