Aston Villa Football Club have announced a partnership with The Coca-Cola Company, bringing it on board as an Official Partner.
The US multinational beverage giant takes up the roles of Official Soft Drinks Partner, Official Global Partner, and Official Partner of Villa’s men’s and women’s teams.
As per the deal, the company’s prominent brands — including Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Fanta Orange, Fanta Orange Zero, Fanta Twist, MIX Coke Zero, Sprite, Sprite No Sugar, and Sprite Zero — will be present at Villa Park on matchdays and at club events worldwide.
Additionally, the two parties will work together on fan experiences at the stadium as well as across digital and retail platforms.
Adrian Filby, Chief Commercial Officer at Aston Villa FC, said:
“We are thrilled to welcome Coca-Cola to the partner family at Aston Villa. Their global reach and dedication to fan engagement make them the perfect match for our club’s ambitions for further growth. Together with Coca-Cola, we look forward to enhancing the matchday experience and connecting with Villa fans around the world.“
Javier Meza, President of Marketing, Europe, Coca-Cola, added:
“We’re incredibly excited to partner with Aston Villa—an ambitious and historic club with a passionate global fanbase and deep community roots. This partnership reflects our shared commitment to delivering refreshing experiences for supporters through our iconic Coca-Cola brands and world-class football activations.“
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