Aston Villa FC partner with El Gouna Red Sea

Aston Villa Football Club (AVFC) have announced a partnership with El Gouna Red Sea, bringing it on board as an Official Partner for the rest of the 2025/26 season.

Through the partnership, El Gouna, a coastal resort town on the Red Sea located near Hurghada, Egypt, will enjoy extensive branding exposure across AVFC assets, most prominently on the training wear of Villa’s men’s first-team players and staff.

Further collaboration on content campaigns is also part of the agreement.

Aston Villa FC released the following statement on the matter:

“We are delighted to welcome El Gouna Red Sea as our official partner. This partnership brings together two brands that share a commitment to high performance, ambition and international growth. El Gouna’s unique positioning as a premium coastal and world-class sporting destination makes it a natural fit for Aston Villa as we continue to expand our global footprint.”

El Gouna Red Sea released the following statement regarding their partnership with the Villans:

“El Gouna was conceived as a town built for longevity, where community, performance, and wellbeing shape everyday life. Partnering with Aston Villa reflects a shared belief in long-term thinking, strong identity, and the power of sport to connect people and cultures, creating a platform for meaningful international engagement beyond the pitch.”