Aston Villa FC announce partnership with Legends

Aston Villa Football Club have announced a multi-year partnership with Legends, a premium experiences company.

As per the agreement, Legends will work towards supporting Villa’s strategic growth, modernising and transforming Villa Park, their home ground, into a “world-class sports and entertainment venue.”

The two will also work on fan experiences, with Legends set to provide the visitors at Villa Park with a wide range of hospitality options. Various fan areas will also be expanded and worked on.

With this partnership, both aim to make Villa Park a place for the Premier League as well as a live entertainment space on non-matchdays. 

Chris Heck, President of Business Operations, Aston Villa FC, said:

“Aston Villa is committed to delivering world-class offerings for our fans at Villa Park. Last summer, we began a full redevelopment of our premium hospitality spaces to elevate the matchday experience. In Legends, we have a best-in-class partner that allows us to maximise the potential of these new facilities. After a successful first season, and with our 2025/26 renewal programme underway, we’re excited to keep building on this momentum.:

Mike Ondrejko, President of Global Sales, Legends, commented:

“We are honoured for the opportunity to partner with Aston Villa and support their bold vision for growth, both on and off the pitch. Having a long working history with Chris and knowing his vision for building a best-in-class team and process, this partnership is a natural fit as Legends continues to focus and grow in supporting stadium development projects across Europe.“