English football club Aston Villa has announced a partnership renewal with Xapo Bank, who is set to continue on as an Official Partner of the club. The partnership will see Xapo Bank continue to display fan messages to the players on the dugout headrests, as well as branding across Villa Park on matchdays. Aston Villa and Xapo Bank will also continue to work on joint activations which brings the world of football, financial security and long-term private and institutional engagement together.
Francesco Calvo, President of Business Operations at Aston Villa, commented,
“We are very pleased to be renewing our partnership with Xapo. We have done so much good work together already and we look forward to continuing what has been a very fruitful and mutually beneficial relationship.”
Hae-Seon Song, VP of Marketing at Xapo Bank, added,
“When we first partnered with Aston Villa, we shared a simple philosophy: play the long game. That vision has only grown stronger and evolved. We are proud to continue standing alongside a club that values ambition, resilience and lasting success – the same principles that guide everything we do at Xapo Bank.”
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