Astralis inks new deal with BOB Sports

Operator of the world’s largest sports marketing and entertainment platform, BOB Sports has been roped in as the Official Regional Partner for the Asia Pacific region by Danish esports organisation Astralis.

The partnership will see both collaborate together to provide fans with unique experiences, increase brand awareness and grow esports in the region as well. 

Kasper Sindt, Commercial Director Astralis, commented:

“We are very pleased to announce the official cooperation with BOB Sports and welcome BOB Sports into the Astralis Family. BOB Sports is a well-known esports service platform in Asia with experience in promotion and a wide range of users. The agreement will enable Astralis to establish the brand and build a deeper relationship with fans in the region through exclusive product content and BOB Sports ’ wide-ranging channels.

“Together we will strengthen the visibility, relevance, and brand influence of both parties.“

James Jonathan, BOB Sports Europe spokesperson, added:

“We are happy to announce that BOB Sports and the European esports organisation Astralis and the Astralis CS:GO team have reached an agreement to collaborate. The Astralis team is one of the most successful CS:GO teams in CS:GO history. Astralis, a global brand as well as a Danish icon, recognize the huge potential of this esports team for this partnership. The Astralis aligns with the brand’s ideal partner, because of its great performance in competition and tremendous potential.

“We are confident that this partnership will help BOB Sports further develop its image as a global brand, draw more customers, and, of course, delight sports enthusiasts. As BOB Sports deeply cultivates the esports market and cooperates with top teams, BOB Sports has aspirations to become the best and steer the industry.“