Gaming News

Astralis inks partnership with :Dribe

Danish esports organisation Astralis have announced a new partnership with car subscription company :Dribe.

Through its partnership with Astralis, :Dribe will look to expand into the European market. 

Kasper Sindt, commercial director at Astralis, commented:

After a dialogue with :Dribe about the goal of hitting a target audience that is digitally native, we had no doubt about the match. Astralis will help with digital activation and conversely, we have already used :Dribe’s service when we drove around the country with our Counter-Strike players. 

We will make much more use of this in the future, both when it comes to our team and other activities, and we are extremely happy with the trust that :Dribe shows us with the collaboration, which has both a delivery and a purely commercial leg.

Niels Kiel, Marketing manager for Dribe, said:

I am very much looking forward to our collaboration. Astralis and :Dribe have common values and are both born digital. It is an interesting partnership for us, because Astralis has paved the way in esports, not only in Denmark, but has also contributed to professionalisation internationally. This is the journey that :Dribe faces and our goal is to set the tone in Europe by car. 

I look forward to building a strong partnership, and I have high expectations for the reach Astralis can give us with their large, loyal fan base. There is no doubt that esports in general is facing further growth and reach, of which Astralis will be a central part.

One of the many points of similarity that became particularly clear in our dialogue is the passion and dedication of both companies’ employees. That :Dribe now has a complete digital mobility platform, which ensures that we can scale the car subscription without compromising on the high demands we place on the customer’s experience – this is solely due to the efforts of my talented and passionate colleagues over the past years.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Share
Published by
Aditya Chaudhuri

Recent Posts

West Indies vs England 3rd T20I: Preview and Predictions

Do-or-die match for the hosts After going down in the opening two T20Is, it's do-or-die…

9 mins ago

Alpine joins forces with Mercedes

Alpine to use Mercedes PUs French Formula One team Alpine have signed a new partnership…

11 mins ago

South Africa vs India 4th T20I: Preview and Predictions

Can the hosts tie up the series? Riding on Tilak Varma's explosive century, India managed…

14 mins ago

KL Rahul backed Boldfit raises INR 110 Crores in first round funding

Fitness brand Boldfit has raised INR 110 Crores in their Series-A Funding from global venture…

8 hours ago

Barcelona team up with Raventós Codorníu

Raventós Codorníu joins on multi-year deal Spanish football giants FC Barcelona have announced a new…

8 hours ago

Villarreal CF Sponsors 2024-25

Following are the companies and organisations that serve as sponsors and brand partners to LaLiga…

9 hours ago