Following are the companies and organisations that serve as sponsors and brand partners to Serie A club Atalanta Bergamasca Calcio and enjoy a strong branding presence across their physical and digital assets.
Online international financial firm Plus500 was announced as the principal sponsor of Atalanta in August 2020. The three-year deal sees Plus500’s logo feature on the front of the club’s matchday kits, replacing that of RadiciGroup.
Spanish sportswear brand Joma has been serving as the official kit supplier of the Bergamo-based club since 2017, when it replaced Nike. The two parties last renewed their partnership in January 2021 in a deal that is now set to run until June 2025.
Bergamo-based chemicals company RadiciGroup first partnered up with Atalanta as their principal sponsor for their UEFA Europa League and Coppa Italia matches during the 2017-18 season. A year later, it became the outright principal sponsor for all the competitions Atalanta featured in.
In August 2020, after Atalanta signed a principal sponsorship deal with Plus500, they revamped their deal with RadiciGroup, making the company their new “Heart Sponsor” for the next three seasons. The new deal saw the company’s logo feature on the top right side of Atalanta’s home jerseys and below the Plus500 logo on the away jerseys.
In September 2021, the two once again renewed their partnership, making RadiciGroup the sleeve sponsor for Atalanta’s matchday kits for their European and Coppa Italia outings.
Bergamo-headquartered energy and lighting products manufacturer Gewiss signed a six-year deal with Atalanta in May 2019.
As per the deal, Gewiss acquired naming rights for the club’s home ground, so that the then-called Stadio Atleti Azzurri d’Italia would be known as the Gewiss Stadium (called Atalanta Stadium during UEFA matches).
The Gewiss Stadium is also undergoing a renovation (expected to be completed by 2021) that would see the stadium capacity increased to 24,000. Gewiss is providing lighting, management, protection, and energy distribution services for the renovation project.
The deal also sees Gewiss hold branding rights on Atalanta’s jersey, as its logo features on the back of the kit, right below the numbers.
Italian logistics company Automha was announced as the club’s official sleeve sponsor in a three-year deal in November 2018. The deal sees Automoha’s logo feature on the left sleeve of Atalanta’s matchday kits during their Serie A outings. The deal also covers the club’s women’s team.
In July 2021, the two parties renewed their deal to run until the end of the 2022-23 season.
Situated right across Orio al Serio International Airport (also known as Milan Bergamo Airport) OrioCenter is one of the largest shopping malls in Italy.
OrioCenter serves as one of the premium sponsors to local football side Atalanta. The deal grants the shopping centre branding rights across the club’s digital and physical assets. Atalanta also have one of their official stores inside the mall.
Bergamo-based automotive brake systems manufacturer Brembo serves as a principal sponsor to Atalanta since January 2018. Brembo also serves as a sponsor to the club’s youth teams and offers the “Brembo Award”, which is awarded annually to the best youth player from each team.
The Turin-headquartered Italian bank was announced as the club’s official banking partner and the main sponsor of their youth teams in August 2020.
Apart from branding rights, the deal includes a €40m loan to the club for the renovation of the Gewiss Stadium, which is part of an agreement between Intesa Sanpaolo and the Istituto per il Credito Sportivo (Institute for Sporting Credit), an Italian public bank.
The deal has also seen the grandstand at the Gewiss Stadium renamed to “Rinascimento” (Renaissance), which is part of Intesa Sanpolo’s joint effort with the club to financially support the city of Bergamo amidst the COVID-19 pandemic.
In October 2020, Lombardy-based telecom operator Intred was announced as a Top Sponsor of Atalanta in a two-year agreement.
Asolo-headquartered fashion brand Replay was announced as the Official Denim Partner of the Bergamaschi October 2020 on a three-year deal that puts the company in the club’s Top Sponsors tier.
The Italian division of the Irish multinational fruit production company was announced as the Official Healthy Food Sponsor of the club in September 2021 on a two-year deal.
Bergamo-based medical institution Habilita serves as the Official Medical Partner of Atalanta BC. As per the deal, apart from branding rights, Habilita provides medical services to the club, with the two also collaborating on seminars and professional courses.
Bergamo-based car rental agency Vierre Auronolleggio serves as an Official Mobility Partner to Atalanta BC. As per the deal, apart from branding rights, Vierre provides coaches to the Atalanta squad for their matchdays.
Bottega del Sarto
Italian fashion brand Bottega del Sarto is the Official Fashion Partner of Atalanta BC. As per the deal, Bottega del Sarto dresses the Atalanta staff and players with bespoke formalwear. It also provides exclusive discounts to Atalanta’s season ticket holders.
HR specialist firm Gi Group is one of the largest companies in the Italian staffing industry. It also serves as an exclusive partner to Atalanta BC since 2015. The deal sees the two parties work on community initiatives, including youth programmes.
Italian private security firm Italpol serves as the Security Partner to Atalanta BC. The two last renewed their partnership in March 2017.
The Bogotá-based online betting platform and casino was announced as the club’s Official South American Betting Partner in December 2020.
KOK Sports serves as Atalanta BC’s Official Asian Betting Partner.
Konami became the Official Video Game Partner of the club in May 2021. The deal gives Konami exclusive rights to feature Atalanta’s licensing — which includes real-life likeness of players, kits and stadium — in its football game, eFootball, starting with the 2021-22 season.
The lack of license sees EA substitute Atalanta BC with an unlicensed version of the team called Bergamo Calcio for its annually released game, FIFA (starting with FIFA 22). The players, however, remain licensed because of EA’s other circumventing deals.
Since October 2021, Konami’s logo also features on the front of Atalanta’s esports team’s jerseys.
The online infotainment platform serves as the Digital Content Partner to the club and, since October 2021, is also the main sponsor of their esports team (on a two-year deal), serving as the principal front-of-shirt sponsor for their jerseys.
Gothenburg-headquartered Swedish manufacturing company Volvo serves as the Official Car Partner to Atalanta BC since 2015. Apart from branding rights, the deal sees Volvo hold image rights for the club’s players to include them in its promotional adverts.
Dalmine-based TecnoBody is an organisation that focuses on the study of movement and the complexity of human anatomy. The company is dedicated towards research in this field to provide technological and holistic solutions to the biomechanical, medical and physiological industries.
TecnoBody serves as the Official Performance Partner of Atalanta since May 2019. The deal sees the company provide its products and expertise to the Bergamaschi in order to closely monitor the players’ movements and optimise performance.
Milan Bergamo Airport
Also known as the Orio al Serio International, the Milan Bergamo Airport serves as the Official Airport to Atalanta BC.
Sandrigo-headquartered health supplements manufacturer and supplier Massigen also serves as a Special Sponsor to Atalanta.
The Bergamo-based marketing agency serves as the Exclusive Communication Studio to Atalanta BC. The two parties last renewed their agreement in December 2020 in a deal set to run until the end of the 2022-23 season.
La Gazzetta dello Sport
The Milan-based Italian language daily newspaper serves as the Official Sport Media Partner to Atalanta BC.
Italian sausage specialist Wuber serves as an official sponsor of Atalanta’s youth academy.
Italy’s primary train operator Trenitalia’s high-speed service Frecciarossa serves Atalanta BC as their Official Train.
Crypto Millions Lotto
World’s biggest digital lottery, Crypto Millions Lotto, was announced as the club’s Official Online Lottery Partner in September 2020. Primarily aimed at promoting Bitcoin, the deal also grants Crypto Millions Lotto branding rights across the club’s digital and physical assets.
Italian mineral water and non-alcoholic beverages brand Sanpellegrino was announced as the Official Water Partner of the club in September 2020 on a two-year deal.
The Milan-headquartered Italian division of the British media and telecom giant serves as the official “Sponsor TV” to Atalanta BC.
Fassi is a hydraulic crane manufacturer based in Albino, Bergamo.
Headquartered in Basiglio, Banca Mediolanum is an Italian bank as well as provider of insurance and asset management.
Headquartered in Usmate Velate, Tao Ambiente is an Italian waste management company that serves as an Executive Sponsor to Atalanta BC since October 2021.
Bergamo-based Selini Group is a leader in sale, rental and assistance for forklift, lifting, tooling and automation. It also serves as an Executive Sponsor to Atalanta BC. The two parties last renewed their partnership in February 2021 in a deal set to run until the end of the 2022-23 season.
Bergamo-based car dealership AZ Veicoli serves as an Official Mobility Partner of Atalanta.
Ceramiche Refin is an Italian porcelain tiles manufacturer based out of Casalgrande, Reggio Emilia.
Electronsystem MD is an Italian manufacturer of Medium and High Voltage Switchgear products based in Albano Sant’Alessandro.
Esposito is an Italian waste management company based out of Gorle.
Credaro-based fruit drinks producer General Fruit serves as an Official Sponsor to the club since September 2021 on a two-year deal.
Heating and cooling systems manufacturer Novagas also serves as an Official Sponsor to Atalanta BC.
LAV.EL. is an Italian industrial rubber gaskets manufacturer based out of Cologne, Brescia that serves as an Official Sponsor to Atalanta BC since the 2021-22 season.
Emme Media is an Italian web marketing agency based out of Sesto San Giovanni.
Mobilmondo is an Italian company specialising in interior design that is based in Osio Sotto.
Myspritz is an Italian spiced aperitif brand based in Paratico.
Bergamo-based pharmaceutical company SALF also serves as an Official Sponsor to Atalanta BC.
Spider Linee Vita
The Covo-headquartered Italian manufacturer of safety systems serves as an Official Sponsor to the club since September 2021 on a two-year deal.
Caffè Poli is an Italian coffee roastery based out of Curnasco di Treviolo, Bergamo.
GROUND BOX PARTNERS