ATP extends Lexus partnership

The Association of Tennis Professionals (ATP) has announced a multi-year renewal of its partnership with Lexus.

The luxury vehicle division of Japanese automaker Toyota will thus remain the ATP’s Official Automotive Partner and Platinum Partner until 2028.

Lexus has been a part of the ATP sponsorship portfolio since 2023, having served as the Official Car partner of the ATP Finals and Rolex Paris Masters. With the renewed agreement, it will continue engaging with the tennis community, while also title-sponsoring “ATP Head2Head”, an initiative aimed at showcasing the biggest rivalries on the ATP Tour featuring exclusive content.

Additionally, Lexus will supply a fleet of EVs for the transportation of players, officials, and guests. 

Eno Polo, CEO, ATP, commented:

“Lexus is a partner that truly adds value to our Tour. Since we began our journey together, they’ve shown a genuine commitment to tennis – elevating the experience for our players and staff at key events and helping advance our sustainability efforts through ATP Serves. That purpose-led approach is what makes this partnership stand out. We’re proud to keep building on this.”

Andre Schmidt, Head of Lexus Europe, added:

“Lexus’ partnership with the ATP Tour reflects our shared commitment to excellence, precision, and passion — values that resonate deeply with our brand. Through our electrified portfolio, we offer a range of choices that make luxury a personal experience, perfectly aligned with the spirit of world-class tennis.”