ATP Media signs broadcast production agreement with Deltatre

ATP Media, the media arm of the ATP Tour, has announced a multi-year partnership with Deltatre, a global provider of streaming, digital, data, and graphics solutions.

The partnership will see Deltatre work on comprehensive broadcast productions throughout the 2026 ATP Tour. Deltatre will automate the display of player bios, head-to-head stats, and match profiles across outside courts, while also delivering more contextually relevant, automated graphic insertions, which will be fully synchronised with the on-court activity.

The partnership will cover events such as the ATP Finals, ATP Masters 1000 and ATP 500 events, and the Next Gen ATP Finals, with Deltatre set to distribute “comprehensive Broadcast Data Feed via integrations with ATP Media’s data and production ecosystem.”

The partnership kicked off with the 2026 BNP Paribas Open (Indian Wells Open) that took place in Riverside County, California, with Jannik Sinner winning the men’s trophy and Aryna Sabalenka picking up the women’s title.

Phil Tabor, Director of Live Production and Programming at ATP Media, said:

“Nobody else in tennis, and very few in sport, are doing what Deltatre is doing with automation. They are allowing us to bring consistency and innovation to more courts, raise the quality of production, and we’re opening new commercial opportunities as a result.”

Peter Bellamy, Chief Revenue Officer, Deltatre, added:

“Our role is to give ATP Media the technology and operational scale to deliver world-class coverage across every court, while opening new opportunities to increase value for over 70 broadcaster customers and their audiences worldwide. Our renewed partnership with ATP Media is already delivering these tangible outcomes.”