Wolverhampton Wanderers FC announce Hi*Ball partnership

Wolverhampton Wanderers Football Club, commonly known as Wolves, have announced a partnership with beverage brand Hi*Ball.

Hi*Ball thus becomes the Official Energy Drink Partner of the West Midlands club for the 2026/27 season.

The partnership will make Hi*Ball’s natural sparkling energy drinks available across the club’s ecosystem: to the players and staff, as well as the fans across all concourse and hospitality areas at their home ground, Molineux Stadium, on matchdays.

David Thomson, Head of Partnerships, Wolverhampton Wanderers FC, commented:

“We’re pleased to welcome Hi*Ball to Wolves as our Official Energy Drink Partner for the 2026/27 season.

“Hi*Ball is an exciting, fast-growing brand with a clear vision to offer a natural energy alternative, and we’re looking forward to working together on integrating their products across the club.

“From product integration to creative digital campaigns, we’re excited to be building a partnership that delivers value for our players, staff, and fans for the season ahead.”

Rajnish Ohri, president, international at Tilray Brands, said:

“This partnership is an exciting step forward for Hi*Ball as we accelerate the brand’s growth across the UK and begin building its presence beyond this market.

“Wolves brings the kind of passion, intensity, and cultural relevance that perfectly aligns with Hi*Ball’s clean, refreshing energy and the active lifestyles of today’s consumers.

“As our first sports partnership in the United Kingdom, this collaboration gives us a powerful platform to introduce Hi*Ball to more consumers, deepen brand engagement, and bring our differentiated zero-sugar energy drink into moments that matter.

“We see tremendous opportunity to grow Hi*Ball as a modern energy brand, and partnerships like this help turn that ambition into real consumer connection.”