Wolverhampton Wanderers signs new deal with Heineken

English football club Wolverhampton Wanderers has recently announced a new long-term partnership with Heineken which sees Heineken UK become the club’s Official Pouring Rights Partner at Wolverhampton Wanderers’ home stadium, the Molineux. The partnership will see Heineken UK have their draught line-up present at concourses and hospitality areas at the Molineux. The partnership will also see Wolves launch the new ‘early bird’ promotion at selected games where fans will be able to buy Heineken’s draught’s Cruzcampon and Inch’s for £4.50 and will be available up until 30 minutes before kick-off. 

David Thomson, Head of Partnerships, Wolverhampton Wanderers, commented,

“We’re delighted to welcome Heineken to Molineux as our new official beer and cider supplier. This partnership represents a significant step forward in enhancing the matchday experience at Molineux, giving supporters a wider choice of premium brands while introducing a number of new initiatives designed to improve service, reduce queue times and offer significant savings. Importantly, we’ve also been able to ensure that the price of our cheapest draught pint across all concourse areas will not increase for the 2026/27 season.”

Richard Campbell, Trading Director, Heineken UK, said,

“We’re delighted to be partnering with Wolves to bring an exciting new range of beers and ciders to supporters at Molineux. Football fans increasingly want greater choice and premium experiences on matchday, and this partnership allows us to showcase some of our most popular brands while helping to enhance the overall fan experience. We look forward to working closely with the club to introduce new activations, reward loyal supporters, and make every visit to Molineux even more memorable in the seasons ahead.”