World Tennis signs new deal with apparel brand Fourteen

World Tennis (previously known as the International Tennis Federation – ITF), which is the international governing body for tennis, has announced a new two-year partnership agreement with Swiss sportswear brand Fourteen. The partnership sees Fourteen become an Official Supplier of World Tennis and will design and supply bespoke, premium-quality apparel for World Tennis staff across its global operations and events, including polos, T-shirts, shorts, jumpers and other branded garments which will feature the new World Tennis branding. 

The apparel designed by Fourteen will be worn by umpires, officials and operations staff, coaches, development officers and others representing World Tennis during tournaments and other events. 

Nicky Stanton, Commercial Director, World Tennis, commented,

“This partnership is an important part of bringing the World Tennis brand to life across our global operations. Fourteen shares our commitment to quality, performance and attention to detail. Its bespoke apparel will give our teams a smart, professional and consistent identity wherever they are representing our growing sport around the world.”

Andrea Picciau, Founder and CEO of Fourteen, added,

“We are honoured to become the Official Apparel Supplier of World Tennis at such an important moment in its history. Supporting one of the world’s leading international sports organisations at such a defining moment in its evolution is both a privilege and a responsibility. This partnership reflects our shared commitment to quality, innovation and long-term collaboration, and we are proud to help bring the World Tennis brand to life across the global tennis community.”