WTA Ventures announces IMG partnership

WTA Ventures, the Women’s Tennis Association’s commercial wing, has announced a multi-year partnership with global talent agency IMG, bringing it on board as its Managed Production Services Partner.

The partnership, starting next year, will see IMG provide coverage across more than 50 WTA Tour events every season, including the WTA Finals as well as WTA 1000, WTA 500, and WTA 250 tournaments.

The services provided by IMG will include broadcast production, world feed production, venue connectivity, global distribution, technical operations, and short-form content production. IMG will also handle the ecosystem of specialist production partners, including outside broadcast and graphics providers, ensuring a fully integrated approach to the coverage.

Marina Storti, CEO of WTA Ventures, commented:

“We are delighted to be partnering with IMG on the next stage of our journey to bring the drama and entertainment of the WTA Tour to fans around the world through high quality and innovative coverage. IMG has a proven track record of delivering outstanding production across a range of sports and I am confident that, together, we can raise the bar yet further in how tennis is covered, to the benefit of our broadcast and commercial partners, players, tournaments, and fans.”

Barney Francis, Chief Business Officer at IMG, said:

“We are incredibly excited about this new partnership with the WTA, which builds on the strength and trust of our broader relationship to help them grow even greater reach, value and impact. As media and consumption habits continue to evolve, it’s more important than ever to deliver an innovative, consistently premium product across every platform.”

Sally Brown, VP and Head of Multisport Content at IMG, added:

“The WTA is one of the most important and compelling properties in global sport, with elite competition, star power and a clear ambition to keep enhancing the fan experience. We are excited to help elevate how the WTA’s story is told and experienced by broadcasters and fans around the world.”