Manchester Super Giants signs new deal with Firstsource

The Hundred franchise Manchester Super Giants, who are majority owned by Lucknow Super Giants’ owners, the RP-Sanjiv Goenka Group, has announced a new partnership with global intelligence partner, Firstsource, who has joined the team as an Official Partner for the ongoing The Hundred 2026 season. The partnership will see the Firstource logo present on the front of the Manchester Super Giants’ playing kits of both the men’s and women’s teams. 

Vinay Chopra, Chief Executive of RPSG Sports, commented,

“We’re delighted to welcome Firstsource as an official partner of Manchester Super Giants in The Hundred. This partnership reflects the strength and ambition of our wider group, and it’s brilliant to see that translate into a deeper commercial relationship with the Super Giants family.”

Ritesh Idnani, CEO & MD at Firstsource, added,

“Cricket, like business, is ultimately about making the right decisions under pressure and executing them consistently. That’s what separates good teams from great ones. At Firstsource, we call it Intelligence That Operates. It’s why this partnership with Manchester Super Giants feels like such a natural fit. We look forward to supporting the team and connecting with fans through one of the most exciting competitions in world cricket.”

Rajiv Malhotra, President of EMEA at Firstsource, said,

“The UK is one of Firstsource’s most important markets, and this partnership reflects our commitment to strengthening our presence here. Manchester Super Giants and The Hundred represent the ambition, diversity and community spirit that make cricket such a powerful force in the UK today. We’re excited to support the team while creating meaningful opportunities to connect with our customers, partners, employees and the wider community.”