Manchester Super Giants team up with Firstsource

The Hundred franchise Manchester Super Giants have announced a partnership with Firstsource, an Indian business process management company.

The Super Giants have roped in the Mumbai-headquartered company as their official partner for the ongoing season of The Hundred.

The partnership puts the Firstsource logo on the front of the playing shirts of the Super Giants’ men’s and women’s teams.

Firstsource is owned by RP-Sanjiv Goenka Group, which took over the majority ownership of Manchester Originals last year to rebrand the franchise and bring it under its “Super Giants” cricket label.

Vinay Chopra, Chief Executive of RPSG Sports, commented:

“We’re delighted to welcome Firstsource as an official partner of Manchester Super Giants in The Hundred. This partnership reflects the strength and ambition of our wider group, and it’s brilliant to see that translate into a deeper commercial relationship with the Super Giants family.”

Ritesh Idnani, CEO & MD at Firstsource, added:

“Cricket, like business, is ultimately about making the right decisions under pressure and executing them consistently. That’s what separates good teams from great ones. At Firstsource, we call it Intelligence That Operates. It’s why this partnership with Manchester Super Giants feels like such a natural fit. We look forward to supporting the team and connecting with fans through one of the most exciting competitions in world cricket.”

Rajiv Malhotra, President of EMEA at Firstsource, said:

“The UK is one of Firstsource’s most important markets, and this partnership reflects our commitment to strengthening our presence here. Manchester Super Giants and The Hundred represent the ambition, diversity and community spirit that make cricket such a powerful force in the UK today. We’re excited to support the team while creating meaningful opportunities to connect with our customers, partners, employees and the wider community.”