FC Barcelona teams up with Google for new partnership

Spanish football club FC Barcelona have announced a new partnership with Google which will see Google Gemini become the club’s Official Consumer AI Partner and Google Pixel become Barcelona’s Official Mobile Phone Partner. Google Gemini will work with FC Barcelona to bring the fans closer to the action, giving them more insights and analysis from the stadium to their hands while Google Pixel and FC Barcelona will collaborate to create digital content, behind-the-scenes content and more, working towards enhancing fan experiences.  

Marc Bruix, Global Sponsorships Director at FC Barcelona, commented,

“At FC Barcelona, we are very proud to announce this pioneering partnership with Google Gemini and Google Pixel. This collaboration is unique, bringing together cutting-edge technology and a passion for football. Together, we will offer our fans new ways to connect with the Club, from exclusive digital content captured with Pixel to new AI-powered perspectives through Gemini. This partnership will bring fans closer to the action than ever before.”

de Esther Marinas, Marketing Director at Google, said,

“We are thrilled to partner with FC Barcelona, a club that has not only built champions on the pitch but has also defined football culture off it. By bringing together Google Pixel’s hardware and Google Gemini’s capabilities, we want to reimagine what a sports partnership can be. Together with FC Barcelona’s incredible global fanbase, we will enhance how they capture, analyze, and celebrate the game we all love — making the matchday experience more personal, creative, and accessible for everyone.”