FC Barcelona team up with Google

Futbol Club Barcelona have announced a partnership with Google, roping its generative AI chatbot Gemini as their Official Consumer AI Partner and its consumer electronics brand Pixel as their Official Mobile Phone Partner.

Google Gemini will work with Barça to bring fans closer to the action, providing them with more insights and analysis from the stadium to their hands, while Google Pixel will collaborate with the Catalan club to create digital content, including behind-the-scenes content, and more, enhancing fan experience.

Marc Bruix, Global Sponsorships Director at FC Barcelona, commented:

“At FC Barcelona, we are very proud to announce this pioneering partnership with Google Gemini and Google Pixel. This collaboration is unique, bringing together cutting-edge technology and a passion for football. Together, we will offer our fans new ways to connect with the Club, from exclusive digital content captured with Pixel to new AI-powered perspectives through Gemini. This partnership will bring fans closer to the action than ever before.”

de Esther Marinas, Marketing Director at Google, said:

“We are thrilled to partner with FC Barcelona, a club that has not only built champions on the pitch but has also defined football culture off it. By bringing together Google Pixel’s hardware and Google Gemini’s capabilities, we want to reimagine what a sports partnership can be. Together with FC Barcelona’s incredible global fanbase, we will enhance how they capture, analyze, and celebrate the game we all love — making the matchday experience more personal, creative, and accessible for everyone.”