Blackburn Rovers brings kwiff on board as new partner

English football club Blackburn Rovers has announced a new partnership with betting brand kwiff who joins the club as their Official Betting Partner for the upcoming 2026/27 season. The partnership will see both work together on various fan engagement activities, giveaways and more. 

Zach Spicer, Commercial Sales Manager, Blackburn Rovers, commented,

“We’re excited to welcome kwiff as our latest Official Partner and to begin what we believe will be a successful, long-term relationship.As a brand that shares our ambition to engage supporters in new and innovative ways, kwiff is a natural fit for Blackburn Rovers. This partnership represents another positive addition to our growing portfolio of commercial partners, and we’re looking forward to working closely with the kwiff team. We would like to thank everyone at kwiff for their support and look forward to building a strong partnership both on and off the pitch.”

Dawn-Elizabeth Howe, Director of Acquisition for kwiff, said,

“We are delighted to partner with Blackburn Rovers for this multi-year deal and hope to build a long-lasting partnership with one of the most famous and recognisable names in English football. It’s going to be a privilege working with a football club with such strong tradition and values shared by us at kwiff and at Ewood Park.”