ATP extends Nitto Denko partnership

The Association of Tennis Professionals (ATP) has announced a multi-year extension of its partnership with Nitto Denko Corporation, a Japanese company specialising in tapes, vinyl, LCDs, and insulation.

The partnership extension will see Nitto Denko remain a Gold Partner of the ATP Tour and the Title Partner of the season-ending ATP Finals until 2030, having served in the role since 2017.

Nitto Denko will also take up a new role, becoming an Official Partner of the Kinoshita Group Japan Open Tennis Championships, an ATP 500 event held in Tokyo.

Nitto Denko will continue to have prominent branding visibility both on the court and across several in-venue touchpoints, including in the Fan Village. It will also enjoy year-round branding on the ATP Tour’s official digital and social platforms, as well as on-court visibility during medical timeouts through dedicated branding for ATP physiotherapists.

Eno Polo, CEO, ATP, commented:

“Nitto has been our trusted partner for almost a decade now. Their commitment to the Nitto ATP Finals has helped make it what it is today – a world-class experience for both fans and players. Their impact doesn’t stop there – they’ve fully embraced sustainability, leading the way in building an event that drives real, positive change. We’re proud to keep working with a partner equally invested in pushing our sport to new heights.”

Hideo Takasaki, President and CEO, Nitto, said:

“We are pleased to announce to our stakeholders the continuation of our title sponsorship of the Nitto ATP Finals. Since the inception of our partnership in 2017, we have consistently supported players striving for excellence, recognizing parallels with our own Global Niche Top™ strategy. Furthermore, the players’ bold pursuit of challenges has fostered a culture of taking on challenges within the Nitto Group, transcending organizational boundaries, and has served as a profound source of inspiration. We remain committed to drive to further growth and hope this tournament continues to deliver amazement and inspiration to fans around the world.”