ATP nets massive Pepperstone deal

Pepperstone joins as Platinum Partner.

The Association of Tennis Professionals (ATP) has announced a new global partnership with Australian online trading firm Pepperstone. The partnership will see Pepperstone join as a Platinum Partner and Official Online Trading Partner of the ATP Tour. Pepperstone will also be gaining exclusive naming rights to the official ATP rankings.
The agreement will give Pepperstone on-site branding during various events across the men’s season. The Melbourne-based firm will also get year-round promotion across the ATP’s social, digital and broadcast channels. The firm is also hoping to use the worldwide exposure to tell the world about its innovative trading products.
Additionally, the partnership will also launch the new Pepperstone ATP Live Rankings, which will let fans, players and the media to keep track of the player rankings in real time based on matchday results as and when they happen.
Pepperstone has also gained naming rights to the season-long Race to Turin, Race to Milan and the ATP Cup Standings, where it will serve as the presenting partner of the year-end number one ceremonies in singles and doubles.

Massimo Calvelli, ATP CEO, commented:
“We’re thrilled to welcome Pepperstone to our family of global partners and to celebrate the moment with the launch of the Pepperstone ATP Live Rankings. In line with Pepperstone’s award-winning customer service, the ATP is always looking for new ways to improve the experience of our millions of fans around the world, and the launch of the Pepperstone ATP Live Rankings is a landmark moment that will help elevate our storytelling and create new opportunities to engage with the ATP Tour every day of the season.”

Tamas Szabo, Pepperstone Group CEO, added:
“We are tremendously excited to enter into this groundbreaking partnership, becoming the first and Official Online Trading Partner of the ATP Tour. Tennis and trading have a few things in common – preparation, access to information, experience and ultimately the right decision at critical moments.
“ATP Tour’s global footprint and enormous following will enable us to bring the world’s financial markets to astute, adventurous traders around the world, driving our vision to create a better way to trade.”

By becoming a Platinum Partner, Pepperstone joins the ATP’s second-highest sponsorship tier. Emirates remains the tour’s Premium Partner, while Infosys and Nitto are its Gold Partners.
Prior to Pepperstone, FedEx was the Title Sponsor of the ATP rankings.