ATP Tour and Bitpanda announce multi-year global partnership

The Association of Tennis Professionals (ATP) has roped in Austrian cryptocurrency platform Bitpanda as an Official Partner of the ATP Tour.

The multi-year deal also designates Bitpanda as the Official Partner of the ATP 500 and ATP 250 tournaments held in Munich, Hamburg, Basel, Halle, Stuttgart, Kitzbühel, Mallorca, and Geneva.

The partnership marks a major milestone in Bitpanda’s efforts to expand its presence across some of the biggest sporting stages, gaining visibility in front of millions of ATP Tour followers worldwide.

With this partnership, Bitpanda users will gain access to exclusive benefits throughout the season, including ticket giveaways, player meet-and-greet opportunities, and tournament-specific content.

The partnership was officially launched during a joint event at the BMW Open.

Daniele Sanó, Chief Business Officer, ATP, said: 

“We’re thrilled to team up with Bitpanda. The digital asset trading space is becoming more and more relevant, and it’s an area we’ve been actively exploring. This partnership builds on Bitpanda’s strong support for tennis – across both players and events – and brings fresh energy and ideas for how we engage with fans.”

Eric Demuth, CEO and Co-Founder, Bitpanda, commented: 

“We already partner with few of the most accomplished tennis stars such as Alexander Zverev, Dominic Thiem and Stan Wawrinka. Now, working together with the ATP to leverage tennis’s global popularity as one of the world’s most widely followed and respected sports organisations is the next step for Bitpanda. The ATP Tour audience aligns perfectly with our target group, making this partnership a natural fit.

“Even if that doesn’t play a role in deals like this, of course: I’ve been playing tennis since I was seven. Teenage Eric Demuth would probably think what we’re doing here is pretty cool. That’s definitely not a benchmark that matters – but I still find it kind of nice.

“Tennis has a worldwide appeal, attracting millions of fans across the globe. With its broad reach and strong viewership, the ATP Tour offers Bitpanda a unique opportunity to increase brand visibility among an audience that closely aligns with its target group.“