Audi signs Revolut as Title Partner for F1 team

German automotive company Audi, which is set to join the Formula One grid from next year onwards, has announced a partnership with British fintech company Revolut.

Revolut comes on board as the Title Partner of the Audi-led F1 outfit that will replace Stake F1 Team Kick Sauber. It will integrate itself into Audi’s financial operations, while also working on fan engagement activations and seamless checkout solutions for the team’s merchandise.

Gernot Döllner, CEO of AUDI AG and Chairman of the Board of Sauber Motorsport AG, commented:

“Audi is entering Formula 1 with a clear ambition: to use the platform as a technologically relevant and economically sustainable investment in the future of the Audi brand. We firmly believe in the success of our project, which we are approaching with a realistic attitude and a mindset of continuous improvement. In Revolut, we have found a partner that shares our ambitions and attitude. Formula 1 is a global stage that offers us the opportunity to reach new target groups together and generate enthusiasm for our products.”

Jonathan Wheatley, Team Principal of the Audi F1 team, said:

“With Revolut, we have found a partner that shares our core ethos of innovation and relentless ambition. This is more than a brand fit; it is a strategic alliance, engineered to challenge conventions in motorsport. From 2026, Revolut’s digital-first solutions will power key areas of our operations while also redefining how fans and communities engage with our team – delivering a seamless and engaging experience on and off the track.”

Nik Storonsky, CEO of Revolut, added:

“This is a monumental partnership for Revolut and the Future Audi F1 Team. We’re accelerating towards 100 million customers, and we’ll be bringing them into Formula 1 with unforgettable experiences at a pivotal time for the sport. As Revolut continues to challenge the status quo in global finance, the Future Audi F1 Team is set to do the same in motorsport. With a shared outlook, global ambition and relentless drive for progress, this partnership will define what’s possible in Formula 1.”