The Trinbago Knight Riders have announced a partnership with online casino and sportsbook Stake.
Stake thus becomes the Official Title Partner of the Shah Rukh Khan-owned Knight Riders Sports’ Caribbean Premier League franchise. The company will gain prominent branding visibility across various team assets, with its logo featuring most prominently on the front of the TKR kits.
Also Read – Patrice Evra unveiled as Stake global ambassador
On the Stake partnership, Binda Dey, Group CMO, Knight Riders Sports, commented:
“We are proud to welcome Stake as the Official Title Partner of the Trinbago Knight Riders in a multi year agreement. This partnership marks a significant milestone for us, bringing together two globally recognised brands with a shared commitment to innovation and elevating fan engagement through technology. Stake’s impressive presence across global sports demonstrates their dedication to supporting world-class sporting entertainment, and we look forward to a successful and impactful partnership.”
Akhil Sarin, Chief Marketing Officer at Stake, added:
“TKR represents the kind of excellence Stake looks for in partnerships. Their track record and passionate fanbase make them the perfect addition to our cricket portfolio. We’re excited to support TKR and bring our platform to cricket fans worldwide. Our partnership with TKR is not just about brand alignment – it’s a step toward building meaningful connections with cricket fans. We are excited to create immersive, tech-driven fan experiences that reflect the energy and passion of T20 cricket.”
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