The Australian Grand Prix Corporation has announced signing a partnership continuation agreement with TCL Electronics for this year’s Formula One Australian Grand Prix.
The deal will put TCL’s Mini LED TVs on display at the Albert Park Grand Prix Circuit during the race. TCL will host fan experiences and activations, like the “Race to Greatness” among other daily competitions and exclusive giveaways.
This year’s Australian Grand Prix is set to kick off the 2025 FIA Formula One World Championship and scheduled to be held on March 16 in Melbourne, Victoria.
Rafael Mayen, National Marketing Manager at TCL Electronics Australia, commented:
“TCL is passionate about innovation and performance, values that perfectly align with the thrill of Formula One. Our presence at the FORMULA 1 LOUIS VUITTON AUSTRALIAN GRAND PRIX 2025 is an opportunity to showcase how our advanced technology, from the impressive 115-inch TV to the immersive NXTFRAME TV, brings fans closer to the high-octane action both on and off the track.“
Emma Pinwill, Chief Commercial Officer at the Australian Grand Prix Corporation, added:
“Partnering with a brand like TCL enhances the experience for our fans by integrating cutting-edge technology into the event. From their Race to Greatness activation to their showcase of premium products, TCL’s involvement continues to raise the bar for fan engagement at Albert Park.”
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