Following are the organisations acting as official sponsors and brand partners of the Australian Open (AO) for its 2026 edition, thus enjoying a strong branding presence across the tournament’s physical and digital assets.
South Korean automotive manufacturer KIA has been a longstanding partner of the Australian Open, having been a partner of the Grand Slam for over 20 years.
The two parties last announced the extension of their agreement in January 2023 for a further five years, which will see this collaboration last till 2028. This extension was seen as the biggest sports sponsorship deal in Australian history.
As part of the deal, KIA provides a fleet of 100 cars to the Australian Open for players, officials, VIPs, and media personnel. In addition, KIA hosts events for customers to experience electric vehicles, including an exhibition of its entire lineup.
The multinational banking and financial services company headquartered in Melbourne, Australia and New Zealand Banking Group Limited (ANZ) has served as an official partner of the Australian Open since 2010.
The partnership has seen Tennis Australia and ANZ come together and give away 200,000 tennis racquets to first-year school children in order to encourage them to take up the sport.
For the 2026 Australian Open, ANZ will be bringing exclusive experiences to their customers on 24 Jan 2026 with an invitation to witness tennis action at the Rod Laver Arena along with premium beverages and food.
The UAE flag carrier has been the Official Airline of the Australian Open since first coming on board in 2015. The company has committed to its relationship with tennis by sponsoring three of the four Grand Slams.
In December 2024, the Australian Open renewed its partnership with Emirates, which will see the latter remain the Official Airline of the AO until 2029.
The partnership now also extends “outside the event” to have more impact on the local communities in need. Emirates is to work with the Australian Tennis Foundation to launch the “Force for Good” programme, via which it has pledged to invest AU$2.25 million over five years to “inspire brighter futures for disadvantaged children and young people through tennis.”
The Chinese liquor brand became an official sponsor of the Australian Open in October 2018 in what was considered the biggest Chinese sponsorship deal in the tournament’s history at the time. The Chinese brand became the Official Baijiu Partner of the Australian Open.
Besides branding rights, the deal entails making Luzhou Laojiao products available throughout AO matches and other events.
A five-year extension agreement between the two parties was announced in December 2023, and so the brand continues enjoying branding exposure through the “Winning Moments” series and the 1573 arena.
Swiss luxury watch manufacturer Rolex has been the Official Timekeeper and Associate Sponsor of the Australian Open since 2008 and continues to partner with all four Grand Slam tournaments.
The company’s association with tennis began over 40 years ago, and it continues to serve in the aforementioned capacity at the Australian Open.
In Oct 2025, A2 Milk Company was announced as the Official Dairy Milk of the Australian Open.
“At Australian Open 2026, a2 Milk will be served in hospitality areas, player facilities and cafés throughout Melbourne Park, giving athletes, fans and guests the chance to enjoy the naturally A1 protein-free milk trusted by millions around the world.”
Altos’ tequila and cocktails will be available at the Casa Altos at the Grand Slam Oval, bringing Mexican vibes and energy to elevate the fans’ experiences.
Tennis Australia announced a multi-year deal with Campari Australia in December 2023, which made Aperol the Official Aperitif of the tournament starting with its 2024 edition. The deal is set to run until 2028.
This agreement made Aperol the Official Aperitif for the Australian Open 2024, the Brisbane International, the United Cup, the Adelaide International, and the Hobart International.
For the 2026 edition of the Australian Open, Aperol spritzes will be available at the Terrazza Aperol in the heart of the Grand Slam Oval along with Italian aperitivo boxes for fans to enjoy.
Japanese beer brand Asahi Super Dry is the major beer partner for the 2026 Australian Open.
Asahi Beverages has been a long-standing partner of the Australian Open with their brands Peroni (beer) and Somersby (cider) being the Official Beer and Official Cider of the AO over the previous seasons.
Asahi had signed a renewal with the Australian Open in January 2024. Peroni has now been replaced by Asahi Super Dry as the Official Beer Partner for the 2026 AO.
This partnership, which is part of a broader deal with Asahi Beverages (Balter’s parent company) will offer the fans Balter’s craft beer products along with other beers in the Melbourne Park area.
Former multiple Grand Slam champion, Ash Barty is also a brand ambassador for Balter.
Australian alcoholic beverage company Brookvale Union is an official partner of the 2026 Australian Open.
They have several flavoured beer products such as the Ginger Beer and Peach flavoured Vodka Iced Tea that will be available at the 2026 AO for fans to enjoy.
In addition, Bupa was also the presenting partner of the inaugural all Abilities Week that commenced from 20th – 26th Oct 2025. The week celebrated inclusive tennis for people with disabilities and also acknowledged coaches, clubs and communities that helped in promotion of inclusive tennis across Australia.
The Canadian whisky brand acts as the official dark spirits sponsor of the Australian Open.
Besides branding rights, the deal entails making Canadian Club drinks available throughout the tournament across all events, also enjoying activations at the Grand Slam Oval, the AO Hilltop at Birrarung Marr, the Western Courts, Rod Laver Arena, and John Cain Arena.
Having first come on board in 2014, Canadian Club last announced a multi-year extension of its partnership with the AO in January 2024.
The Australian pharmacy retailer Chemist Warehouse has been the official pharmacy partner of the Australian Open since November 2019.
The deal sees Chemist Warehouse operate an AO-branded store onsite during the tournament, offering wellness and beauty products to tennis fans.
In December 2025, Chemist Warehouse agreed another multi-year partnership agreement with the Australian Open to continue supporting the grand slam tournament.
The global insurance company has been the Official Insurance Partner of the Australian Open since November 2019.
An extension of this agreement was announced in January 2023 for a three-year period, meaning the collaboration is currently set to conclude with the 2025 Australian Open.
In Aug 2025, the two parties announced a renewal, making Chubb the Official Life Insurance Partner, Official Trophy Insurance Partner and Official Travel Insurance Partner of the Australian Open.
“Chubb will also increase its on-court presence with integration into the fan-favourite ‘Close Call’ moment.”
The local government council of central Melbourne also enjoys a strong branding presence across the AO’s physical and digital assets, Melbourne being the host city for the tournament.
Australian cyber security services firm CyberCX was announced as the Official Cyber Security Partner of the Australian Open in December 2022.
Besides branding rights, the partnership entails CyberCX providing Tennis Australia with its cyber security services to secure the technology underpinning the Australian Open.
An extension of the agreement between the two parties was announced in December 2024, ahead of the 2025 edition of the tournament.
The partnership entails DiDi ensuring that the fans and the AO workforce will have a smooth transportation experience to and from Melbourne Park, also offering exclusive offers as part of their brand activation strategy.
Dunlop has been the Australian Open’s official match ball provider since the tournament’s 2019 edition. In January 2023, A five-year renewal agreement was signed, to run from 2024 till 2028.
As part of the deal, Dunlop works with Tennis Australia on several grassroots initiatives.
EZZ Life Science Holdings announced a three-year sponsorship deal with the Australian Open in September 2024 with the aim of extending its reach to Chinese and southeast Asian tennis fans. EZZ is a health and wellness company based in Australia which focuses on nutraceuticals.
Apart from branding rights, the partnership also entails EZZ offering prize package, including a trip for two to the Australian Open apart from product giveaways and promotional activities aligned with the Grand Slam, hoping to enhance direct consumer interaction and drive product sales.
The Australian Open announced its partnership with Google Pixel in January 2024, with the latter coming on board as the Official Smartphone and Official Camera of the competition.
As part of the deal, the AO social media team captures moments of the tournament through the lens of Pixel devices. In 2024, Pixel also introduced young Australian tennis sensation Rinky Hijikata as its brand ambassador.
Premium vodka brand Grey Goose signed a multiyear deal with the AO in December 2024 to become its Official Vodka Partner starting with its 2025 edition.
This partnership is set to debut the Grey Goose Lemon Ace—a signature cocktail created exclusively for the Australian Open event.
“Further elevating the AO’s courtside hospitality, Grey Goose will enable fans to take in the tennis in style, with two unique onsite hospitality experiences designed to complement the tournament’s electric atmosphere.
The Grey Goose Rooftop at the Courtside Bar – an innovative concept introduced at AO 2024 with sweeping views of all the live action on Court 6 – will be transformed into a Grey Goose haven, where fans can enjoy the action with a freshly mixed Grey Goose Lemon Ace, exclusive to the first-floor bar for Ground Pass holders.
Complementing this unique offering upstairs, the Courtside Bar’s lower level will host local icon, Hank’s Bagelry. Fans can sample from a delicious all-day menu offering three of Hank’s fresh and flavour-filled New York style bagels including salmon, chicken and pumpkin, plus optional side of crisps and pickles.”
In December 2024, the Australian Open signed a multi-year sponsorship agreement with Haier, a Chinese multinational home appliances and consumer electronics company.
As part of the deal, set to run until 2027, Haier collaborates with the Australian Open to showcase its high-end technology by improving fan experience with household appliances, including kitchen, laundry, and climate control systems.
In addition to online promotions, Haier also provides brand experience through on-site activations, while also providing support to grassroots tennis across Australia.
The Indian IT consulting firm serves as the digital innovation partner to the Australian Open since its 2019 edition. Infosys provides AO analytics and innovative solutions, employing AI-, VR-, and AR-based technologies to enhance the overall fan experience.
The two parties last renewed their partnership in December 2021 in a deal that is set to run until the end of 2026.
The current deal expands upon the previous agreement and sees the two working on “enhanced broadcast statistics to increase fan engagement”, “new innovations for fans, players, and the media”, “driving the digital experience vision”, and “inclusivity and greater access to the underprivileged and grassroots community”.
Jacob’s Creek had been a partner of the tournament earlier from 2009 to 2018 and has now returned at the Happy Slam in the 2026 edition.
As part of the deal, “Jacob’s Creek will debut a new wine bar in Garden Square. Blending sophistication with accessibility, it will create a welcoming space for fans to savour the tennis and enjoy a curated selection of wines, perfectly suited to summer afternoons courtside.”
Lipton Ice Tea will have a prominent presence at all the bars at the Melbourne Park precinct, adding another refreshing drink to the wide variety of beverages available at the Happy Slam.
The Australian Open announced its partnership with French luxury brand Louis Vuitton in December 2023, roping it in as the Official Trophy Trunk provider for its 2024 edition.
As part of the deal, Louis Vuitton produced two Official Trophy Trunks for the 2024 Australian Open. It remains listed as an official AO partner on its official website ahead of its 2026 edition.
In January 2024, Asian coffee retailer Luckin Coffee was announced as the Official Coffee Partner of the Australian Open in China and southeast Asia on a multi-year basis.
As part of the deal, Luckin Coffee gains visibility through virtual signage at the Australian Open. It also carries out giveaways for a co-branded product during the competition.
As part of the deal, M&M also launched a pop-up store at the Australian Open.
“Exclusive M&M’S merchandise will be available to collect, along with the iconic M&M’S chocolate wall. Fans can mix and match their favourite M&M’S colours, including two AO exclusive shades – pink and light blue – which have been purpose made in its Ballarat factory for the event.”
Part of the American multinational hospitality company Marriott International, Marriott Bonvoy is a travel loyalty programme. It was announced as the Official Hotel Partner of the Australian Open in November 2021 on a multi-year deal.
In November 2024, the partnership was further extended to a multi-year deal. Marriott Bonvoy returned as the Official Hotel Partner for the Australian Open, while also covering the official lead-in tournaments: the United Cup, the Hobart International, the Brisbane International, and the Adelaide International.
Apart from branding rights, the deal entails Marriott Bonvoy providing accommodation for “the biggest names in tennis” in its array of five-star hotels. The partnership also entails packages that give members exclusive access to money-can’t-buy events and experiences, like premium viewing tickets across marquee matches for both women’s and men’s finals as well as access to Marriott Bonvoy’s private hospitality suite. Opportunities to experience exclusive tennis clinics and events with tennis legends and trophy photo opportunities are also part of the agreement.
The multinational financial services corporation has served as the official payment partner to the Australian Open since its 2017 edition.
Besides branding rights, the deal sees Mastercard offer exclusive fan experience opportunities to its customers.
The two parties last renewed their partnership in November 2019 in a “multi-year” agreement.
In 2022, the two launched exclusive AO travel experiences for Mastercard holders.
As part of the deal, the brand will feature in-ground activations along with a custom-built three-storey MECCA Pro Shop at Melbourne Park.
As part of the broader deal with skincare and cosmetic brand MECCA, their sunscreen product MECCA COSMETICA became the Official SPF of the 2026 Australian Open.
The sunscreen product can be available at SPF Hut, the MECCA Pro Shop, or the MECCA COSMETICA SPF Studio.
In 2024, American Sportswear company, New Balance became the Official Performance Apparel and Footwear Provider for the Australian Open.
As part of the deal, the company became the Official Crypto Partner of the AO along with all Summer of Tennis events including the United Cup, Brisbane International, Adelaide International, Canberra International and Hobart International.
“At the Australian Open, Nexo will take centre stage through the Nexo Coaches Pod, with prominent branding on the AO’s on-court coach areas in Rod Laver Arena, Margaret Court Arena, John Cain Arena and Kia Arena. “
Marrickville-based precious metal artisans ABC Bullion has been listed as an official partner for the 2026 Australian Open on its official website.
Previously, it served as the tournament’s official precious metals partner in 2022 and crafted that year’s set of trophies.
The Reims-based French champagne house has been the Official Champagne of the Australian Open since its 2019 edition.
Apart from branding rights, the partnership entails Piper-Heidsieck operating a Champagne House at Grand Slam Oval in Melbourne, with pouring rights granted for other AO venues as well.
The two parties renewed their partnership in December 2024, which will see Piper-Heidsieck remain the Official Champagne of the Australian Open till 2027.
The partnership commenced at the 2025 Australian Open and includes prominent branding, hospitality, and fan zone activations.
New York–based fashion company Ralph Lauren has acted as the AO’s official outfitter since its 2021 edition.
Apart from branding rights, the deal entails Ralph Lauren providing bespoke outfits for the tournament’s on-court officials. These outfits are made from yarn procured from recycled plastic bottles to promote the company’s sustainability objectives.
In December 2021, it was confirmed that the Ralph Lauren partnership would continue for the AO’s 2022 edition. The partnership was extended furthermore, with Ralph Lauren returning as the Official Outfitter for the next three AO editions.
As per the deal, Realestate will be designated as the Official Real Estate Partner of the AO starting from the 2026 edition of the grand slam tournament.
“realestate.com.au will have virtual on-court signage across Rod Laver Arena, Margaret Court Arena and John Cain Arena as well as an onsite activation area at The Village.”
Global energy drink brand Red Bull tied up with the Australian Open in January 2025 to bring Red Bull Bassline, a high energy tie-break tournament, to Rod Laver Arena. This collaboration is part of a drive to expand the entertainment offerings and attract younger audiences.
A provider of inspection solutions, Safety Culture is a software company based out of Sydney, New South Wales. It was announced as the Official Workplace Operations Partner of the AO in December 2021.
As per the deal, apart from branding rights, Safety Culture’s software is integrated across all AO operations.
The two parties decided to extend their agreement for the 2023 edition. Safety Culture was also listed in the same capacity on the AO website the following year and has returned as the Official Workplace Operations Partner for its 2026 edition.
Visit Victoria, the official site for the state’s tourism, is listed as an official partner of the Australian Open on its official website.
One can browse through the Visit Victoria website to learn about the various activities in store when visiting Victoria.
The Australian Open announced a multi-year partnership with waterdrop in October 2024.
As the official bottle partner of the AO, the hydration company is to provide reusable stainless-steel bottles to players, their teams, and employees at the Australian Open.
In addition to providing water bottles, waterdrop is set be on-site to offer fans a variety of personalised bottles, samples of the latest Microdrink hydration cubes, and memorable experiences through meet-and-greets with waterdrop ambassadors.
The Japanese sports equipment manufacturer has been the Official Stringer of the Australian Open since 2016.
Apart from branding rights, the deal entails Yonex providing racquet stringing services over the course of the tournament.
In September 2018, Yonex extended its partnership with the Australian Open following a multi-year agreement.
In January 2024, it was announced that Yonex would continue as the Official Stringer of the Australian Open.
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