This article contains information regarding the organisations enjoying a strong branding presence across the Austria men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the Austrian Football Association.
Name of the football association: Austrian Football Association (German: Österreichischer Fußball-Bund; ÖFB)
Also read: UEFA Euro 2024 Sponsors
Austrian banking group Raiffeisen Bank International has had a partnership in place with the ÖFB since 2003, serving as its Premium Partner in that time.
The German sportswear giant has been the technical partner of the ÖFB for over 45 years.
Apart from serving as the official kit supplier for the ÖFB’s men’s, women’s, and youth national football teams, Puma also provides replica kits, fan apparel, and other merchandise.
Gumpoldskirchen-headquartered international gambling company Novomatic-owned betting firm Admiral also serves as a Premium Partner to the ÖFB.
Austrian betting company Tipp3 has served as a Premium Partner to the ÖFB since August 2010.
The partnership grants Tipp3 branding rights across the Austria national football teams’ digital and physical assets as well as image rights for their players and staff to feature in its promotional content.
Deutsche Telekom-owned Austrian mobile and fixed company Magenta Telekom also serves as a Top Partner to the ÖFB.
The Vienna-headquartered insurance group also serves as a Top Partner to the ÖFB.
The partnership grants UNIQA branding rights across the Austria national football teams’ digital and physical assets. It also sponsors the ÖFB’s domestic club knock-out football tournament, the ÖFB Cup.
Austrian brewery Stiegl has been associated with the ÖFB since 1998, five years before it was made a Top Partner of the football association.
The partnership grants Stiegl branding rights across the Austria national football teams’ digital and physical assets as well as pouring rights during their home international matches.
The tourism body for the Austrian state of Burgenland, Burgenland Tourismus, has been a Top Partner of the ÖFB since March 1997.
As per the partnership agreement, apart from holding branding rights, Burgenland Tourismus also works with the ÖFB to promote Burgenland as a premium destination for holiday and football training camps.
The two parties last extended their partnership in June 2018.
Austrian newspaper Kronen Zeitung also serves as a Top Partner to the ÖFB.
The American beverage giant also serves as a Top Partner to the ÖFB, thereby also acting as an official sponsor of the Austria national football teams.
Österreichische Bundesbahnen (Austrian Federal Railways; ÖBB), the Austrian national railway system, also serves as a Top Partner to the ÖFB.
Apart from branding rights, the partnership entails ÖBB having one of its trains fully branded with the Austria men’s national football team’s players and colours.
Hyundai is a South Korean multinational automotive manufacturer headquartered in Seoul, South Korea, which was founded in 1967.
Hyundai has been acting as an official sponsor of the ÖFB since November 2014.
Intersport is an international sporting goods retailer headquartered in Bern, Switzerland.
In 2016, Intersport signed a partnership agreement with the ÖFB, which designated it as the official sports shop of the governing body, the Austria men’s national football team, and the ÖFB Cup.
Verbund, also known as Verbundgesellschaft or Österreichische Elektrizitätswirtschafts-AG, is Austria’s largest electricity provider, covering around 40% of electricity demands in Austria.
The Cesena-based multinational fitness products manufacturer and supplier also serves as an official partner to the ÖFB.
Apart from branding rights, the partnership sees Technogym supply its products to the ÖFB’s national teams.
Hofer is the operating name of the supermarket chain Aldi, the common company brand name given to two German multinational family-owned discount supermarket chains in Austria and Slovenia.
IMMOunited is a developer of real estate database software designed to determine the price of condominiums, rental apartments, houses, and apartment buildings.
The Vienna-based B2B information technology and services company also serves as an official partner to the ÖFB.
Austrian transport and logistics company Transdanubia also serves as an official partner to the ÖFB.
Wirtschaftskammer Österreich, or The Austrian Federal Economic Chamber, is the federal parent organisation for the nine State Chambers and 110 trade associations for different industries within Austria’s system of economy.
Founded in 1955, Kelly’s is a snacks and chips company owned by the Intersnack Group snack network.
The ÖRF, or Österreichischer Rundfunk (Austrian Broadcasting Corporation; ÖRF) is a major Austrian national public service broadcaster.
Founded in 1995, Servus TV is a television station based in Wals-Siezenheim in the Austrian state of Salzburg and owned by Red Bull Media House GmbH, a subsidiary of Red Bull GmbH.
The Salzburg-based TV station currently serves as an official sponsor and official broadcaster to the ÖFB.
Cepa Pictures is an Austrian sports photography company.
Austrian media intelligence agency Observer also serves as an official partner to the ÖFB.
Bundes-Sport is an Austrian non-profit organisation responsible for financial management of sports organisations.
Liechtenstein-based sports agency Sporteo first became a partner of the ÖFB after signing a four-year strategic marketing partnership agreement in January 2018, which came into effect in July of that year.
Since then, Sporteo has been responsible for selling pitch-side advertising spaces for the ÖFB’s national teams—men’s, women’s, and U21s—during their international outings.
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