Hankook Tire joins as sponsor for 2024 edition
The Ballon d’Or has roped in South Korean tyre brand Hankook Tire as an Official Sponsor for the 68th Ballon d’Or awards, which will be held on October 28, 2024. Hankook Tire will have their logo present on the red carpet and in the press areas during the event. UEFA and Hankook will also work on various digital activations to help the fans get closer to the brand as well.
Sanghoon Lee, President and COO of Hankook Tire Europe, commented,
“Our commitment as an official sponsor of the prestigious Ballon d’Or is a consistent continuation of our long-standing, trusting cooperation with UEFA. The partnership is the perfect complement to our international sponsorship strategy, where Hankook’s positioning as a premium brand is always at the forefront. Football is by far the most popular sport in Europe, connecting millions of people, and we are proud to be a part of that.”
Modern day tennis is more about power from the baseline than finesse and deft touches…
Racquet sports apparel brand, Stack Athletics have recently announced that Australian tennis player Nick Kyrgios…
The Audi Formula One team, who are set to join the Formula One grid from…
Welsh football club Wrexham AFC have announced a new multi-year partnership with match-worn and signed…
Indian Premier League (IPL) franchise Lucknow Super Giants have announced a new multi-year partnership with…
The Audi Formula One Team, who will join the Formula One grid from the 2026…