Ballon d’Or teams up with Hankook Tire

Hankook Tire joins as sponsor for 2024 edition

The Ballon d’Or has roped in South Korean tyre brand Hankook Tire as an Official Sponsor for the 68th Ballon d’Or awards, which will be held on October 28, 2024. Hankook Tire will have their logo present on the red carpet and in the press areas during the event. UEFA and Hankook will also work on various digital activations to help the fans get closer to the brand as well.

Sanghoon Lee, President and COO of Hankook Tire Europe, commented,

“Our commitment as an official sponsor of the prestigious Ballon d’Or is a consistent continuation of our long-standing, trusting cooperation with UEFA. The partnership is the perfect complement to our international sponsorship strategy, where Hankook’s positioning as a premium brand is always at the forefront. Football is by far the most popular sport in Europe, connecting millions of people, and we are proud to be a part of that.”