Ballon d’Or Sponsors 2024

The Ballon d’Or is one of the most prestigious football awards that has been presented every year by the French magazine France Football since 1956.

The 68th edition of the Ballon D’Or ceremony will be held on October 28, 2024 at the Théâtre du Châtelet in Paris and will be co-organised by UEFA and the Amaury Group.

Let’s take a look at the sponsors for the Ballon d’Or Awards 2024.

Adidas

Global sportswear brand Adidas have had a long-term partnership with UEFA as they are the official match ball supplier for the UEFA tournaments until 2027. 

In addition, Adidas is also a partner for the Ballon d’Or event for the 2024 edition.

DAZN

Sports streaming platform, DAZN have collaborated with UEFA as one of the main sponsors for the Ballon d’Or awards 2024.

As part of the deal, DAZN will stream the 2024 Ballon d’Or ceremony live and free in many international regions. DAZN will also provide exclusive behind-the-scenes footage from the ceremony on all their social media channels providing valuable insights into the event.

Google Pixel

Google’s division of the Android smartphones, Google Pixel is also mentioned as the sponsor for the Ballon d’Or 2024 on UEFA’s website. 

Google Pixel has further association with football as they are associated with English Clubs like Arsenal and Liverpool football clubs currently. 

Topps

Football Collectibles and Merchandise company, Topps is a sponsor for the Ballon d’Or 2024 awards.

In addition, they also renewed their partnership with UEFA making them the Official Collectibles Partner for UEFA competitions that include the Champions League, the Europa League and the Women’s Champions League competitions. 

EA Sports FC

In 2023, EA Sports FC Partnered with UEFA for the Ballon d’Or awards to be held in 2024. 

As part of the deal, the Ballon d’Or ceremony will appear in FC 24. EA mentioned changes in their latest release which included the Ballon d’Or ceremony to appear in FC24. Also, any player you create or manage could win the prestigious award as well.

Pepsi

Global Soft drink company, Pepsi has a partnership with UEFA and is mentioned as a sponsor for the Ballon d’Or 2024 on UEFA’s website.

In June 2023, Pepsico renewed its partnership with UEFA for three years, becoming the first of its long term sponsors to support the new Champions League format. The Pepsico brands that are part of this association are Pepsi, Lays and Gatorade.

Parions Sport

France-based Sports Betting company, Parion Sports have a partnership with UEFA for the Ballon d’Or 2024 gala event. Parion Sports is the sports betting brand of French conglomerate La Française des jeux (FDJ).

As part of the deal, Parion Sports are the Official Sponsor for the Ballon d’Or Gala event  2024.

Hankook Tire

In Oct 2024, South Korean Tyre company, Hankook Tire have been onboarded by UEFA as an official sponsor for the Ballon d’Or event this year. 

The sponsorship deal involves the logo of the tyre brand on the red carpet and in press areas. Furthermore, digital activities on UEFA and Hankook platforms will help fans form an even stronger emotional relationship with the brand.