Bandhan Bank teams up with Sourav Ganguly

Former India men’s national cricket team captain and BCCI president Sourav Ganguly has been roped in as a brand ambassador of Bandhan Bank. 

As brand ambassador, Ganguly will collaborate with the bank to promote the bank’s products and services while reaching out to wider audiences.

Chandra Shekhar Ghosh, Managing Director and Chief Executive Officer, Bandhan Bank, commented:

“There is a lot of congruence in the values that Ganguly and Bandhan Bank embody. He is also a global icon and commands respect from all quarters. We are confident that this partnership will help us garner more attention leading to greater awareness of the brand, and thus propelling us further in our growth story. This association is another step towards connecting strongly with consumers across the spectrum and reinforcing our ongoing mission of inclusive banking.“

Sourav Ganguly, former Team India captain and BCCI President, said:

“I have seen the rise of brand Bandhan from close quarters, and I am proud of the progress it has made in such a short time span. What I admire most about the bank is that it is a purpose-led brand and is committed to creating sustainable impact at the ground level. This resonates well with me as sustainable impact is what I have myself always aimed at, first as a captain and now as an administrator. I am privileged to have the responsibility to get Bandhan Bank more recognition.“

The Bank also released a statement about the partnership, which read:

“The two brands share common values. Ganguly led the transformation of the Indian cricket team in the early 2000s, just like Bandhan led the transformation of not-so-privileged households in rural and semi-urban India. Both are iconic brands that have origins in Eastern India. Yet, over the years, they have established themselves well in much larger geographies and are no more regional icons. While Ganguly is a global icon, thanks to his cricketing achievements, first as a player, then as a captain, and now as an administrator, Bandhan Bank is a pan India bank that provides banking services to all, big or small, through its 5,644 banking outlets spread across 34 of the 36 states and union territories in the country.“

After serving as BCCI President for more than three years, Ganguly is reported to be vacating his position later in October this year.