Barcelona signs new deal with BRI

LaLiga giants Barcelona have announced a new multi-season partnership with the Bank Rakyat Indonesia (BRI), who will join the Spanish club as their Official Commercial Banking Partner in Indonesia. The deal will last until December 31, 2027. The deal will see Barcelona and BRI work together to launch a co-branded debit card and branding assets including those of Barcelona’s men’s first team players that will have a series of online and offline fan engagement campaigns led by the bank. Additionally BRI customers will also have access to various fan experiences including ‘travelling opportunity to Barcelona, match-day experience at the new Spotify Camp Nou, visit at the Barça Immersive Museum, special discount for Culers Premium Membership amongst other offers.

Manel del Río, Managing Director, FC Barcelona, commented,

“It is a pleasure to welcome Bank Rakyat Indonesia (BRI) as a new partner of FC Barcelona. Asia Pacific is a strategic region for the Club, where we have a broad global fan base with whom we continuously seek to generate synergies and strengthen our connection. Through some of its products, this partnership will continue to promote the FC Barcelona brand worldwide and connect in a relevant way with new audiences in the country.”

Aquarius Rudianto, Director of Network and Retail Funding, BRI, said,

“FC Barcelona has a massive fan base in Indonesia, which BRI sees as a potential to build stronger relationships with our customers. Through this collaboration with FC Barcelona, we aim to inspire the public to carry the spirit of champions in every financial step they take. Moving forward, BRI will continue to build strategic partnerships aligned with the preferences and aspirations of the community.”