LaLiga has announced a partnership with global cryptocurrency exchange Toobit, which comes on board as an Official Regional Partner in MENA (Middle East and North Africa) region.
The partnership launched with a series of “high-stakes” activations. Going forward, Toobit will collaborate with the Spanish football top flight on fan engagement activities through localised education, secure market access, and matchday experiences.
Mike Williams, Chief Communication Officer at Toobit, commented:
“We are thrilled to partner with LALIGA, a brand that represents the pinnacle of excellence and passion in the sports world. The MENA region is a hub for both football and digital asset adoption. This partnership allows us to connect with fans and traders on a deeper level, providing them with educational resources and secure access to the crypto economy while they enjoy the matches they love.”
Jorge de la Vega, General Director of Business at LALIGA, added:
“We are delighted to welcome Toobit to the LALIGA family. The MENA region is home to some of our most passionate fans, and we are always looking for innovative ways to engage with them. Partnering with a forward-thinking exchange like Toobit allows us to explore new digital frontiers and bring the excitement of LALIGA closer to our audience in the region.”
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