Barcelona extend Head & Shoulders partnership

Partnership extended till June 30, 2022.

Spanish football giants FC Barcelona have extended their partnership with Procter & Gamble’s hair care brand Head & Shoulders for another year, which will see the shampoo brand remain as a partner of the club and the Official Shampoo of FC Barcelona in Indonesia until June 30, 2022.

Head & Shoulder and Barcelona have been partners since 2013, with their partnership focused on building a strong relationship in the Asia Pacific region. The partnership, since its inception, has focused on connecting with the fans and working on building up engagement and excitement amongst the consumers in the Asia Pacific region.

Previously, both parties have worked on campaigns that have included a series of co-branded H&S shampoo bottles, refreshed and updated with new artwork and images of players each season.

To mark the extension of the partnership, a newly-designed bottle will be launched in 2022 by Head & Shoulders. The brand will look to reach e-commerce channels to promote its product and will use Barcelona’s presence and brand in the region to make the campaign successful.

Speaking about the extension of the partnership, Juli Guiu, Vice President, Marketing Area, Barcelona, commented:

“This renewed and extended partnership is a testament to the strength and success of the Club’s long-standing eight-year relationship with Head & Shoulders, a highly recognized global hair care brand. Together, we will continue to drive FC Barcelona and H&S’s growth in Indonesia, whilst encouraging Barça fans to embrace their differences and providing the confidence to face any challenge.”

Ryan Edwards, Head & Shoulders Brand Director, added:

“As the world’s No.1 selling shampoo, Head & Shoulders is committed to providing the most comprehensive solutions to scalp problems for all Indonesians to address their scalp worries so that they can always be at their best, just as how FC Barcelona players are at the highest level of football tournaments. Our partnership with FC Barcelona has enabled us to reach Indonesian consumers who share the passion for football and we are delighted to renew this partnership and continue inspiring them.”