Barcelona inks new deal with PRIME

Logan Paul and KSI’s brand partners with Barcelona.

LaLiga heavyweights, Barcelona have roped in isotonic beverages brand PRIME as their Official Hydration Partner. The partnership kicks off from July 1, 2023 and will last for the next three-years.

The brand, which was founded by actor and influencer Logan Paul and rapper and YouTuber KSI, will have their products present at the bench area and training sessions for Barcelona’s men’s, women’s and youth teams. PRIME will also be available in the teams’ dressing room and at Barcelona’s arena, the Palau Blaugrana. 

Juli Guiu, FC Barcelona Vice President of the Marketing Area, commented,

“We are very proud to sign this sponsorship agreement with PRIME, a brand with major international projection and which is the result of the passion and dedication of its promoters, Logan Paul and KSI. This is also a strategic deal for the Club that will help to connect with younger audiences around the world, who are big fans of an innovative product that encourages rehydration and means people can enjoy doing sport even more.”

Logan Paul and KSI, founders of PRIME, released a joint statement, which read,

“We could not be more proud and excited to serve as the newest Official Hydration Partner with one of the most iconic teams in any sport, FC Barcelona. Whether it’s a mid-game refuel or post-training recovery, we can’t wait for the FC Barcelona family to level up with PRIME. Thank you to the incredible team at FC Barcelona for all our work together so far, and we look forward to supporting each and every Barca player in their pursuit of excellence, while inspiring the next generation to play and enjoy PRIME.”