Bayern Munich teams up with Emirates

German football club FC Bayern Munich and the Emirates airline have inked a new long-term partnership agreement, which will see Emirates join as a Partner until the end of the 2031/32 season. The deal will see Emirates gain branding presence at the Allianz Arena on Bundesliga matchdays and will also work with the club on various activations on the social media and digital channels.

Michael Diederich, Deputy Chairman of FC Bayern Munich, said,

“FC Bayern is very pleased to have gained a strong and shining partner in Emirates, which has been a committed supporter of club football in Europe for decades. FC Bayern also needs financial planning security to achieve its sporting goals, so Emirates is an ideal fit for our club’s family of partners. It will also help us that Emirates connects football fans around the world and can support FC Bayern in its internationalization plans.“

Sir Tim Clark, President Emirates Airline, added,

“We are immensely proud to partner with FC Bayern – Germany’s most iconic football club and a true global sporting giant. This landmark partnership represents far more than a commercial agreement; it embodies our deep commitment to Germany, which stands as a cornerstone of our European network. By aligning ourselves with this legendary sporting institution, we’re forging a connection to the Club’s rich heritage and its extraordinarily passionate community. Few forces match sport’s remarkable capacity to unite hearts and minds across cultures and continents, and we look forward to building meaningful relationships with millions of devoted FC Bayern Munich fans around the world, while celebrating excellence, a value that defines both Emirates and FC Bayern Munich.”