The Board of Control for Cricket in India (BCCI) has announced a partnership with Beatit Entertainment, a sports and event management company.
The New Delhi-based company will thus look after the matchday entertainment during the 2026 edition of the Women’s Premier League as well as the play-off matches of the 2026 Indian Premier League season that will be played in New Chandigarh.
Beatit Entertainment is set to work on in-stadium experiences such as VR games, large-scale light and sound shows, and synchronised fireworks.
Beatit Entertainment has also been announced as the Venue Operations and Entertainment Management Partner of the Himachal Pradesh Cricket Association (HPCA) at the Dharamshala Cricket Stadium. In this role, Beatit will work on hospitality operations, stadium aesthetics, matchday entertainment programming, branding and overlays, and coordinated lighting and fireworks displays.
The company has already worked at the Dharamshala ground, having redesigned hospitality zones and integrated different themes across corporate boxes, the VVIP enclosure, and the clubhouse.
The 2026 Women’s Premier League season is scheduled to be held from January 9 to February 5, 2026. The 2026 Indian Premier League season, meanwhile, will get underway from March 26, 2026, with the final scheduled to be held on May 31, 2026.
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