BCCI partners with Beatit Entertainment for WPL 2026

The Board of Control for Cricket in India (BCCI) have announced a new agreement with sports and event management company, Beatiti Entertainment who will work towards enhancing match experiences across India for the Women’s Premier League (WPL) season and also the Indian Premier League (IPL) 2026 Playoff match scheduled to take place in New Chandigarh. For the WPL 2026 and IPL 2026 partnership, Beatit Entertainment will work on production and execution of immersive in-stadium experiences such as VR games, large-scale light and sound shows, and synchronised fireworks, designed to enhance fan engagement. 

Beatit Entertainment has also been announced as the Venue Operations and Entertainment Management Partner of the Himachal Pradesh Cricket Association (HPCA) at the Dharamshala Cricket Stadium. In the role of the latter, Beatit Entertainment will work on hospitality operations, stadium aesthetics, match-day entertainment programming, branding and overlays, and coordinated lighting and fireworks displays. Beatit Entertainment have already worked at the Dharamshala ground where they have redesigned hospitality zones integrating different themes across corporate boxes, the VVIP enclosure and the clubhouse. They have also added visual installations and other branding across the stadium in various spectator zones.

The Women’s Premier League 2026 will kick off from January 9, 2025 and go on until February 5, 2026. The five franchises will battle it out once again for the top prize in women’s franchise cricket. The IPL 2026 meanwhile will get underway from March 26, 2026 and go on until May 31, 2026.