BCCI partners with Google India to enhance fan experience during IPL 2026

The Board of Control for Cricket in India (BCCI) has announced a new partnership with Google India which will see Google Search AI Mode become an Official Premier Partner of the Indian Premier League (IPL) 2026. The partnership is aimed to enhance fan experience by using AI mode to provide deeper insights to fans including the live broadcast set to have integrated AI-powered analysis for the first-time. Fans will have access to old games and will see AI-powered match insights integrated directly into the live broadcast. 

Devajit Saikia, Secretary of BCCI, commented,

“IPL has always been the heartbeat of Indian Cricket, and this collaboration with Google India to integrate AI Mode into Search will fundamentally transform the fan experience. We are thrilled to empower our millions of passionate fans with enriched and conversational insights, deepening their connection to the game they love.”

Shekar Khosla, VP Marketing at Google India, added,

“IPL has always piqued the curiosity of fans everywhere, consistently dominating Google’s ‘Year in Search’ sports trends in India since 2020. Cricket fans are not just passive viewers but are active experts; they are looking for deeper insights and stories that help them celebrate their teams both on and off the pitch. With AI Mode in Search, we’re excited to help fans stay connected to the game’s pulse like never before, continuing our commitment to bringing the best of Google AI to the world’s biggest sporting moments.”