The Mumbai Indians (MI) have announced a partnership with Colgate Total, bringing it on board as the Dental Performance Partner of their men’s team for the 2026 edition of the Indian Premier League (IPL).
The partnership will see Colgate Total work with the team to highlight preventive oral care as part of an athlete’s preparation. It has also introduced an initiative titled PLOT (Performance Linked Oral Test), via which it will offer oral health screening.
Additionally, Colgate will work towards integrating oral health into MI’s performance ecosystem via PLOT, thereby playing its role in the team’s endurance, recovery, and overall fitness.
Ben Langley, Head – Sports Science & Medicine for the Mumbai Indians, commented:
“In elite sport, marginal gains are the difference between winning and losing. The mouth is a critical gateway; oral germs can trigger systemic inflammation that directly impacts musculoskeletal recovery and cardiovascular efficiency. Our partnership with Colgate Total allows us to continue to take a science-led, preventive approach to player health, and perform at their absolute best throughout the high-intensity season.”
Gunjit Jain, EVP, Marketing, Colgate-Palmolive India, added:
“At Colgate, we are constantly creating awareness about the role that Oral Health can play in elevating people’s lives. While athletes have long optimized sleep and nutrition, Oral Health remains the ‘hidden edge’ in sports. By partnering with Mumbai Indians – the ultimate personification of performance – we are making this hidden edge mainstream. The link is rooted in science: germs in the mouth can enter the body, impeding muscle recovery and stamina. This is more than a campaign, it’s a shift in the performance paradigm – starting with mandating dental tests for all players and providing them with our most superior technology, Colgate Total, which fights germ build-up 3x better, preventing 8 dental problems. We are proud to support the MI squad and encourage other teams to PLOT along for peak on-field performance.”
Welsh football club Wrexham AFC has announced a new multi-year partnership agreement with KNOX Hydration,…
Big Bash League (BBL) franchise Sydney Sixers has announced a new multi-year partnership with insurance…
Real Betis Balompié has started the new LaLiga campaign in excellent fashion. They are currently…
Premier League club Manchester City has announced a new partnership agreement with technology platform SeatGeek,…
Premier League club Tottenham Hotspur has announced a new three-year partnership with sports nutrition business…
Premier League giants Liverpool FC have announced a partnership expansion and extension with 1PointFive, a…