SunRisers Hyderabad (SRH) team up with EcoLink for IPL 2026

SunRisers Hyderabad (SRH) have announced a partnership with EcoLink, an electricals brand, bringing it on board as an Official Partner for the 2026 edition of the Indian Premier League (IPL).

The deal will entail on-ground visibility for EcoLink, as well as headgear branding and integrated campaign activations aimed at enhancing fan engagement. With this partnership,

EcoLink aims to reach out to wider audiences across the country.

K Shanmugam, SunRisers Hyderabad, commented:

“We are pleased to associate with EcoLink for the upcoming T20 series. At Sunrisers Hyderabad, we are driven by a culture of innovation and deep engagement with our passionate fan base. We’re confident that this partnership will enhance the fan experience and keep the energy high as we battle for the trophy.”

Nikhil Gupta, EcoLink, said:

“EcoLink has seen strong consumer traction, and this partnership is a strategic step towards amplifying that momentum at scale. With a growing footprint and a sharp focus on delivering reliable, high-performance solutions, EcoLink aligns closely with the spirit of Sunrisers Hyderabad backing potential, driving consistency, and building trust. Through high-impact visibility, integrated campaigns, and fan-first engagement, we aim to deepen consumer connect and further strengthen EcoLink’s position as a trusted and accessible brand for Indian households.”

Sumit Joshi, EcoLink, added:

“At Signify, we are focused on driving innovation that creates meaningful value for our consumers. EcoLink plays an important role in this journey by offering reliable and accessible solutions for Indian homes. As we continue to expand the brand’s presence, the T20 season provides a powerful platform to connect with consumers at scale. Our partnership with Sunrisers Hyderabad allows us to engage with passionate fans while strengthening EcoLink’s connect across households in India.”