The Board of Control for Cricket in India (BCCI) has announced a partnership with Google India, making Google Search AI Mode an Official Premier Partner of the Indian Premier League (IPL) for its 2026 edition.
The partnership is aimed at enhancing fan experience by using Google Search’s AI mode to provide deeper insights to fans, with live broadcasts of IPL games also set to have integrated AI-powered analysis. Fans will also get to revisit games from past seasons and leverage Google’s AI insights.
Devajit Saikia, Secretary of the BCCI, commented:
“IPL has always been the heartbeat of Indian Cricket, and this collaboration with Google India to integrate AI Mode into Search will fundamentally transform the fan experience. We are thrilled to empower our millions of passionate fans with enriched and conversational insights, deepening their connection to the game they love.”
Shekar Khosla, VP Marketing at Google India, added:
“IPL has always piqued the curiosity of fans everywhere, consistently dominating Google’s ‘Year in Search’ sports trends in India since 2020. Cricket fans are not just passive viewers but are active experts; they are looking for deeper insights and stories that help them celebrate their teams both on and off the pitch. With AI Mode in Search, we’re excited to help fans stay connected to the game’s pulse like never before, continuing our commitment to bringing the best of Google AI to the world’s biggest sporting moments.”
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