BCCI ropes in multiple new partners for IPL 2024

The Board of Control for Cricket in India (BCCI) has announced four new partners ahead of the 2024 Indian Premier League (IPL) season.

My11Circle, Angel One, RuPay, and CEAT join the IPL sponsorship portfolio as Official Partners for the 2024 season and beyond, having signed multi-year partnership agreements with the Indian cricket-governing body.

Fantasy sports platform My11Circle has signed a five-year deal and aims to “engage cricket fans and offer them a unique and immersive fantasy gaming experience.”

Indian stockbroker Angel One has also signed a five-year deal and will provide the fans with “valuable insights to combine the excitement of trading with the passion for cricket.”

Indian financial services and payment service system RuPay has renewed its partnership with the IPL with a new three-year agreement. It will aim to “enhance the payment and transaction experience for fans attending the matches, offering exclusive benefits and promotions for RuPay cardholders.”

Indian tyre manufacturer CEAT, having been serving as the IPL’s Strategic Timeout Partner for a long time, has also renewed its partnership for five more years. 

The BCCI released the following statement on the matter:

“The collaboration with these esteemed brands marks a strategic move to enhance the overall experience for IPL fans and further elevate the premier cricketing extravaganza to new heights. Each partner brings a unique set of offerings and synergies that promise to contribute to the success and excitement of the tournament.“