Cricket News

BCCI ropes in multiple new partners for IPL 2024

Aditya Chaudhuri Aditya Chaudhuri

The Board of Control for Cricket in India (BCCI) has announced four new partners ahead of the 2024 Indian Premier League (IPL) season.

My11Circle, Angel One, RuPay, and CEAT join the IPL sponsorship portfolio as Official Partners for the 2024 season and beyond, having signed multi-year partnership agreements with the Indian cricket-governing body.

Fantasy sports platform My11Circle has signed a five-year deal and aims to “engage cricket fans and offer them a unique and immersive fantasy gaming experience.”

Indian stockbroker Angel One has also signed a five-year deal and will provide the fans with “valuable insights to combine the excitement of trading with the passion for cricket.”

Indian financial services and payment service system RuPay has renewed its partnership with the IPL with a new three-year agreement. It will aim to “enhance the payment and transaction experience for fans attending the matches, offering exclusive benefits and promotions for RuPay cardholders.”

Indian tyre manufacturer CEAT, having been serving as the IPL’s Strategic Timeout Partner for a long time, has also renewed its partnership for five more years. 

The BCCI released the following statement on the matter:

The collaboration with these esteemed brands marks a strategic move to enhance the overall experience for IPL fans and further elevate the premier cricketing extravaganza to new heights. Each partner brings a unique set of offerings and synergies that promise to contribute to the success and excitement of the tournament.

BCCI ropes in multiple new partners for IPL 2024
Share this article
Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from

Rohit Sharma joins forces with Wavin

Rohit Sharma partners with Wavin

Indian professional cricketer Rohit Sharma has been roped in as brand ambassador by plumbing and drainage solutions provider Wavin.

Is Jasprit Bumrah the best Indian fast bowler of all-time?

Is Jasprit Bumrah the best Indian fast bowler of all-time?

Following Jasprit Bumrah's incredible 2024 ICC Men's T20 World Cup, pundits and fans have been singing the praises of the right-arm quick. We thought it was the right time to discuss if Bumrah is the greatest India quick of all time.

Ravi Shastri signs new deal with Petzzco

Ravi Shastri becomes principal advisor and brand ambassador for Petzzco

Former Indian cricketer Ravi Shastri has joined pet care service provider Petzzco as principal advisor and brand ambassador.